Our Best Sellers (New)

Crush DD

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

Rage Lobster Black Blue Flake

KVD Deep Diver Squarebill 1.5 TN Shad

Knot tying, line stripping and pocket opening. Our hands are the most important tool in our kit. Give yours the respect they deserve with our Sola...

Smash-Tech Bubble Fry - 10 pk  Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, b...

Flick Shake 5.8 Cola 7 pcs./Pk

Specs: Many have tried to imitate it, but there's only one original Beetle Spin A mainstay lure for pond anglers since the 1950's Loud, hard vi...

SplashBack  The 6th Sense SplashBack will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. ...

Yamamoto Kreature  Count per package : 7  

Developed by South Carolina seatrout fishing guru Ralph Phillips, the Trout Eye Jighead is the ideal jighead for inshore saltwater fishing. Scienti...

The V&M Wild Thang Craw is designed with fluttering J-shaped claws that provide a lethal thumping action. Along the body, the V&M Wild Than...

Designed around the knowledge that gamefish target the eyes of baitfish, these jigheads sport the largest eye of any jighead in their class. Built ...

Gamakatsu’s Super Deep Throat Wide Gap is similar in design and shape to the Deep Throat Wide Gap Worm Hook. Great for bigger baits in heavy cover ...

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and dur...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups an...

Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye Jighead gives anglers...

YETI ICE YETI ICE™ is filled to the brim with science, dialed in to the most effective temperature to maximize the ice retention of any cooler, wi...

Wave Worms Tiki-Stick 5 in.  Vibrant colors and healthy doses of MOLOPO make the 5" Tiki-Stick one of the top selling baits. Without question, the...

Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely, the Pro Shroo...

SLX DC Built on the same compact, rigid and versatile platform as the popular SLX bait casting reel, with the addition of Shimano’s unique DC Brak...

It’s no secret that big lures catch big fish, which is why Strike King has developed the Strike King KVD 4.0 Magnum Squarebill. This smaller versio...

BUZBE has redesigned the standard hard tackle box, creating a soft bag alternative. The BUZBE Quik Qube™ is an over engineered, weather-proof, pun...

Features: Gamakatsu Black Nickel 5/0 Hook High Quality Powder Coat Protection Sleek Recessed Eye Design Triple Grip Trailer Keeper 52 Strand Silic...

Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King® Pro Model® 8XD and 10XD Deep Diving Crankbaits fit...

The 3DB Vibe encompasses all of the attributes of our Classic Rattlin’ Vibe series while including the patented Internal 3D Prism Finish or New Pan...

Even on a slow retrieve, Strike King®'s Rage Tail® Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or c...

Made in USA 10 pk: 1/8, 1/16 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz

It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-d...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a ...

Gamakatsu Feathered Treble Hooks enhance any lure they’re matched to. Add one of our Feathered Trebles to the back of any topwater bait and watch y...