Our Best Sellers (New)

The new standard in Flip hooks has arrived. The new Heavy Cover Worm hook has been built to the highest standards to fight the biggest fish in the ...

SUNGAITER ASH

Be ready for any conditions the wilderness may throw at you when you set out in search of vibrant waters in Simms Superlight Shorts. COR3™ fabric ...

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

Gamakatsu’s new Tournament Snap is Gamakatsu’s newest addition to the “G Finesse” series, designed by Shin Fukae. Primarily used on plugs for bass,...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

No other hardbait can boast the fish-catching success of the legendary Bill Lewis Rat-L-Trap® Tiny Trap®. With its flashy shad-like profile and sup...

The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-cat...

Swank 77X  The 6th Sense Swank™ Crank 77X crankbait takes power cranking to the next level by allowing you to cover water with a unique new sound ...

The Rk Crawler MD 55 crankbait was desighned by B.A.S.S. Elite Series Angler Mike McClelland. The RkCrawler MD 55 features all the benefits of the ...

The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is more durable than pl...

f you know Yamamoto. you know we love Our creature baits. so when anglers asked uS for something with a little more tail action in addition to a bu...

The Fat John 50 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The unique flat-sided square bill has a shallow hunting action. ...

Tour Grade Slither Rig Texas Craw

Sometimes great fishing requires venturing into places that feel like the inside of a blast furnace. It's times like these that it's important to ...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...

Yamamoto Pro Senko Count per pack: 10

When the sweltering sun threatens to end a long afternoon of tossing carefree casts, cover yourself with the Simms SolarFlex® Hoody for men. The q...

TUNGSTEN FLIPPING WEIGHTS

SOLARFLEX HOODY TUNDRA S

Time-honored, traditional design combined with Gamakatsu’s brand of sharpness and strength makes these hooks anything but tradtional. Gamakatsu’s s...

G-BOX 318SD:The G-Box 318SD Pocket Utility Case is made for anglers on the move. The 318SD is designed for adventurous anglers who walk the shoreli...

Sometimes great fishing requires venturing into places that feel like the inside of a blast furnace. It's times like these that it's important to ...

From salty atolls to meadow meanders, add these lightweight, no-quit pants to your kit and prepare to make moves. Superlight Pants combine UPF 50,...

Buiilding on the runaway success of Gamakatsu’s EWG bass hook, the EWG Treble Hook features a telltale Extra Wide Gap designed to hook and hold tim...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

The specially engineered shape of the Mustad® KVD Elite Series Triple Grip® Hook combines exceptional hooking and holding capability with outstandi...

The Rk Crawler 55 crankbait was desighned by B.A.S.S. Elite Series Angler Mike McClelland. The RkCrawler 55 features all the benefits of the RkCraw...

Buckeye SRSBL316-5 Spot Remover Pro Model Jighead, 3/16 oz, 3/0 Hook D210

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Power Swivel 3-Way Newly Designed 3-Way Swivel 90-Degree Angle Small, Strong and Dependable Swivel