Soft Jerkbaits (New)

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

M Pack Shad  5 inch shads. 10 per pack. 7 inch shad. 5 per pack.

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a ...

The 6th Sense Flush 5.2 was designed in a remarkable way in the 6th Sense Lure Lab.  Measuring at 5.2 inches, this soft jerkbait has it all; match...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Bass Assassin® Mag Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a flesh...

Garlic Scented