Soft Baits (New)
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5 in. Yamamoto Senko
$7.89The baits you'll see by Gary Yamamoto represent three decades of design and development. These products are the results of the efforts of dyed-in-...
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Berkley Powerbait Power Worm
from $5.49Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...
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Zoom Super Fluke
$5.99The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...
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Yamamoto Zako
$6.49The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a swimbait trailer when he’s slinging chatterbaits ...
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Berkley Gulp Earthworms
$5.99The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...
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Zoom Trick Worm
$6.99The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...
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Zoom 6" Lizard
$4.99The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also...
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Zoom Magnum Lizard
$6.99In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you...
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Reaction Innovations Skinny Dipper
$7.99The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color ...
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Strike King Rage Craw
$6.99Does the water you're fishing in call for craws? Throw in the Strike King® Rage Tail® Craw and the water will boil with action! The exclusive desig...
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Reaction Innovations Little Dipper
$6.99Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Som...
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Zoom Ole Monster
$5.99The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. Thi...
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Zoom Brush Hog
$6.99The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-...
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Bonehead BX Jig Head
$5.99Made in USA 10 pk: 1/8, 1/16 5 pk: 1/4 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz, 1/4 oz
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Zoom Super Fluke Mag
$6.99For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...
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Strike King Rage Menace
$6.99The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...
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Strike King Rage Bug
$6.99The Strike King® Rage Bug is designed to be used behind the DB Structure Head. But it is also great as a flipping or creature bait. The Rage Bug fe...
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Smash-Tech Magnum Crawler
$5.99Smash-Tech Magnum Crawler The Smash-Tech Magnum Crawler has been in the private collection for the last year getting refined and perfected to be ...
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Zoom Finesse Worm
$5.99Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...
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Strike King Cut-R Worm
$6.99Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific pur...
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Hag's Tornado
from $4.99The Hag's Tornado is constructed in a manner to where it has an action like no other soft plastic worm. The Hag's Tornado has a built-in rattle cha...
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Googan Baits Trench Hawg
$6.99Features: 6" Length Sleek And Sexy Action...Fish Won't Let Go!! Elongated Claw Restless Legs Ribbed Body V-Ridge For Action! Slaunch Sauce Scent S...
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Zoom Mag II Worm
$6.99The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and ...
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Z Man Finesse TRD
$4.99The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...
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Zoom Z-Craw
$6.99The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined ...
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Salt Water Assassin Salt Water Shad
from $5.99The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...
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