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Soft Baits (New)

  • 5 in. Yamamoto Senko

    5 in. Yamamoto Senko

    $7.89

    The baits you'll see by Gary Yamamoto represent three decades of design and development. These products are the results of the efforts of dyed-in-...

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    $7.89
  • Berkley Powerbait Power Worm

    Berkley Powerbait Power Worm

    from $5.49

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

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    from $5.49
  • 6 in. Yamamoto Senko

    6 in. Yamamoto Senko

    $6.89

    6 in. Yamamoto Senko Count per bag: 5

    $6.89
  • Yamamoto Zako

    Yamamoto Zako

    $6.49

    The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits ...

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    $6.49
  • Zoom Super Fluke

    Zoom Super Fluke

    $5.99

    The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

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    $5.99
  • Berkley Gulp Earthworms

    Berkley Gulp Earthworms

    $5.99

    The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

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    $5.99
  • 7 in. Yamamoto Senko

    7 in. Yamamoto Senko

    $6.89

    7 in. Yamamoto Senko Count per bag: 5

    $6.89
  • Zoom Trick Worm

    Zoom Trick Worm

    $6.99

    The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

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    $6.99
  • Zoom 6" Lizard

    Zoom 6" Lizard

    $4.99

    The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also...

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    $4.99
  • Zoom Magnum Lizard

    Zoom Magnum Lizard

    $6.99

    In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you...

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    $6.99
  • Reaction Innovations Skinny Dipper

    Reaction Innovations Skinny Dipper

    $7.99

    The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color ...

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    $7.99
  • Strike King Rage Craw

    Strike King Rage Craw

    $6.99

    Does the water you're fishing in call for craws? Throw in the Strike King® Rage Tail® Craw and the water will boil with action! The exclusive desig...

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    $6.99
  • Zoom Baby Brush Hog

    Zoom Baby Brush Hog

    $5.99

    Zoom Baby Brush Hog 4'' Black Red Glitter 12pk

    $5.99
  • Reaction Innovations Sweet Beaver

    Reaction Innovations Sweet Beaver

    $6.99

    4.20 Sweet Beaver Black/ Blue

    $6.99
  • Reaction Innovations Little Dipper

    Reaction Innovations Little Dipper

    $6.99

    Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Som...

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    $6.99
  • Googan Baits Bandito Bug

    Googan Baits Bandito Bug

    $6.99

    Googan Baits Bandito Bug 4 in. Black Blue Flake

    $6.99
  • Zoom Ole Monster

    Zoom Ole Monster

    $5.99

    The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. Thi...

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    $5.99
  • Zoom Brush Hog

    Zoom Brush Hog

    $6.99

    The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-...

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    $6.99
  • Zoom Super Fluke Mag

    Zoom Super Fluke Mag

    $6.99

    For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...

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    $6.99
  • Roboworm Straight Tail Worm

    Roboworm Straight Tail Worm

    $5.99

    Roboworm Straight Tail Worm 6 in. Aaron's Morning Dawn

    $5.99
  • Bonehead BX Jig Head

    Bonehead BX Jig Head

    $5.99

    Made in USA 10 pk: 1/8, 1/16 5 pk: 1/4 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz, 1/4 oz

    $5.99
  • Strike King Rage Menace

    Strike King Rage Menace

    $6.99

    The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

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    $6.99
  • Strike King Rage Bug

    Strike King Rage Bug

    $6.99

    The Strike King® Rage Bug is designed to be used behind the DB Structure Head. But it is also great as a flipping or creature bait. The Rage Bug fe...

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    $6.99
  • 4 in. Yamamoto Senko

    4 in. Yamamoto Senko

    $7.89

    4'' Yamasenko 10ct Red W/Lg Red Flk

    $7.89
  • Smash-Tech Magnum Crawler
    Sold out

    Smash-Tech Magnum Crawler

    $5.99

    Smash-Tech Magnum Crawler  The Smash-Tech Magnum Crawler has been in the private collection for the last year getting refined and perfected to be ...

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    $5.99
    Sold out
  • Hag's Tornado

    Hag's Tornado

    from $4.99

    The Hag's Tornado is constructed in a manner to where it has an action like no other soft plastic worm. The Hag's Tornado has a built-in rattle cha...

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    from $4.99
  • Googan Baits Trench Hawg

    Googan Baits Trench Hawg

    $6.99

    Features: 6" Length Sleek And Sexy Action...Fish Won't Let Go!! Elongated Claw Restless Legs Ribbed Body V-Ridge For Action! Slaunch Sauce Scent S...

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    $6.99
  • Zoom Finesse Worm

    Zoom Finesse Worm

    $5.99

    Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

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    $5.99
  • Strike King Cut-R Worm

    Strike King Cut-R Worm

    $6.99

    Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific pur...

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    $6.99
  • Bobby Garland Baby Shad

    Bobby Garland Baby Shad

    $3.99

    2" BABY SHAD

    $3.99
  • Bobby Garland Slab Slay'r

    Bobby Garland Slab Slay'r

    $3.99

    2" SLAB SLAY'R

    $3.99
  • Zoom Mag II Worm

    Zoom Mag II Worm

    $6.99

    The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and ...

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    $6.99
  • Z Man Finesse TRD

    Z Man Finesse TRD

    $4.99

    The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

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    $4.99
  • Salt Water Assassin Salt Water Shad

    Salt Water Assassin Salt Water Shad

    from $5.99

    The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

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    from $5.99
  • Zoom Z-Craw

    Zoom Z-Craw

    $5.99

    The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined ...

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    $5.99
  • Lake Fork Trophy Lures Live Magic Shad

    Lake Fork Trophy Lures Live Magic Shad

    $6.99

    ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

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    $6.99