Saltwater Baits (New)

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish cat...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

4" 1/2 oz.

Designed specifically for inshore saltwater fishing, the DieZel ChatterBait features a heavy-duty custom 4/0 Mustad hook, a custom stamped stainles...

The Paradise Popper X-Treme brings Carolina rigging to the surface! It's splashy. It clatters. It's Titanium-Tuff and weighted for longer casts. Al...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water ...

The Bass Assassin® Mag Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a flesh...

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Loco Bugg was inspired by the most popular bonefish fly of all time, the Crazy Charlie. With a slim profile, rabbit wing, and rubber legs, it i...

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...

Paul Brown OR-01 Original Soft Body Rattling Twitchbait, 3 5/8", 3/4 oz

Garlic Scented

The Norton Lures Sand Eel Jr. features an erratic, darting action that looks just like a juvenile saltwater critter fleeing for its life – and forc...

The Norton Lures Bull Minnow is made with soft plastic that encourages fish to hang on when they bite, yet stands up to toothy predators. Its "swag...

The latest ''Killer Bait'' sports a dual-action tail that simulates the natural motion of a baitfish. Thanks to its near neutral buoyancy, you can ...

The 5" Provoker features a large pocket in the belly of the lure which allows fishermen to rig them many ways, for different presentations. With a ...