Hard Baits (New)

FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits, flukes, and other sw...

  River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rot...

Quake Lipless Crankbait  The 6th Sense Quake™ has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure w...

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...

The Deracoup was designed to be fished from shore or boat. The small compact size mimics baitfish. Even with the small profile, the lure can still ...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uniq...

Provoke 106X The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/susp...

wDesigned to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uni...

Artisan bass angler Mike “Ike” Iaconelli has offered his unique talents to assist in the development of this masterpiece series of lures. “I’m used...

MINI-TRAP 1/4 OZ

Cloud 9  C10 - C25 The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on ...

Evergreen Shower Blow Topwater Bait Top of its class as a fish bait. This is Morizo Shimizu’s bait of choice for searching the surface of the wate...

Pro-Model Series 6 Gizzard Shad Fishin' World is proud to offer the Strike King Pro-Model® Crankbait in three different series: 6, 5 & 3. Each...

The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burnin...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...

Popular with the pros, these Strike King® Pro-Model® XD Series large-bodied, extra-deep diving crankbaits feature a unique curved bill and balance ...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma...

VISION 110 Attention to detail and superb action make this one of the most popular jerkbaits on the fishing tackle market We review a lot of prod...

No other hardbait can boast the fish-catching success of the legendary Rat-L-Trap®. And that goes double for the big-fish version, the exciting Bil...

Divine Underspin  The 6th Sense Divine Underspin was designed with the utmost attention to detail.  Most importantly, it has an integrated screwlo...

Big Joe Spaits Flutter Spoon These are the spoons that started it all on the waters of Lake Fork in Texas and made famous by Elite Angler Kelly Jo...

Movement 80X The 6th Sense Movement 80X crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just bu...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

Crush 100X The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or...

Crush Flat 75X  The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing ...

The Lobina Ricos are the premier popping bait on the market today. How can such a high priced bait sell so well? The answer is simple - they catch ...

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish cat...

High energy meets topwater mayhem in the Strike King® Swinging Sugar Buzz. Like a kid on candy, this supercharged buzzbait makes a ton of noise and...

KVD Splash Jr. Chrome Sexy Shad

The KVD Splash by Strike King®, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s des...

The backbone of the famous Heddon Zara Spook family is the Super Spook. The 5-in Super Spook boasts three super-sharp hooks giving this model 30% m...