Hard Baits (New)

Yellow Magic Lures has a 20 year reputation known throughout the fishing world as the premiere Japanese designed Top Water popping models. Introdu...

CHOPCUT  Prop makes different noises depending on the retrieve speed. Asymmetrical prop design allows for different noises and ensures proper rotat...

POP, SPLASH, AND CHUG. The Arashi® Cover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Em...

For professional fishermen and weekenders alike, the LV series will allow fast coverage of water especially when fish are difficult to locate. The ...

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

Shimano Coltsniper Jerkbait Shimano's unique Propulsion Weight Transfer system is designed for exceptional long distance casting, allowing the int...

Consistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the weed tops or on bott...

Pompadour Jr Black Bone

Size: Measures 10 inches (5 1/4-inch body and 5-inch custom articulating tail)Weight: 2 1/4 oz.Hooks: Gamakatsu # 1/0 2X Strong treble hooksDepth: ...

70mm:3/4

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wate...

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitter...

Provoke 106SK Slow Sink Jerkbait The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X...

S-CRANK 1.5  Honed and refined over two years, the S-CRANK square bill concept features a patented design that generates a hard-hitting wobble act...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...

The Gunfish95 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cu...

In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design c...

Each bait in the Strike King Pro-Model® Series 6 Crankbait line is designed to perform a specific task. The Series 6 crank has a unique diving plan...

Big baits catch big fish plain and simple. The 6th Sense MagDog Topwater Walking Bait is an oversized topwater that calls to the biggest and most a...

This handcrafted lure is made from a 6” ABS plastic and has all stainless steel hardware including an extra large stainless steel prop.  Features: ...