Hard Baits (New)

The Fat Papa SB was designed by B.A.S.S. Elite Series Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it...

Hunter 65 SB brings the versatile square bill bait into play. Square bill baits are notoriousfor getting the biggest of bass to strike as they defl...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water ...

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During th...

The Smuggler is a water blooping, rattling, walker with an incredible life-like swimming bird action. Fitted with a long trailing tail to simulate ...

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best d...

The Axle Underspin incorporates a modern design to a timeless staple in fishing. The 6th Sense Lure Lab cut no corners when designing the Axle Un...

The Heddon Baby Torpedo is a proven topwater bait that small mouth and large mouth bass can't resist. Its single prop spins and spits water. The Ba...

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue...

The BBZ-1 Rat 25 was designed by Pro Angler Bill Siemantel who has this to say about the Rat 25: “The importance of showing the fish something new ...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. ...

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

Timber Turbine Cedar Top Water Single Propeller Jerk Bait with Heavy Duty Rigging Bone 7.5 in. We've got a ton of these great baits in stock.  Poe...

Sexy Spoon 5.5 Neon Shad

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

MAGNUM FORCE 1 OZ

E POP 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. The E POP 80 has an extremely loud popping a...

I Jack From the storied lineage of the Megabass IT-JACK comes a new, multi-dimensional wake bait by Yuki Ito: Megabass I-JACK. Experience massive ...

The Z-1 delivers excellent stability in current and “bulldog contact,” relentlessly contacting bottom structure to trigger frenzied reaction bites....

The Spin John 80 was designed by B.A.S.S. Elite Series Angler John Crews to be the ultimate spy bait. The Spin John 80 comes with swivels incorpora...

The highly technical Mikey is one of the latest top-of-the-line Japanese hard baits to reach the U.S. Jackall baits are created using the latest ma...

The 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in shallow wa...

The X-Rap® is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

The Little John XL 70 crankbait was designed by B.A.S.S. Elite Series Angler John Crews to be a larger sized hard vibrating crankbait. The larger s...

The Z-2’s high-pitch action and relentless “bulldog” style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives ...

The 6th Sense Quake 80 Suspending model takes a whole new approach to the your standard lipless crankbait. Engineered with a unique suspension sys...