Our Best Sellers (New)

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uniq...

Offset Shank, Wide Gap worm hooks with worm-holding 90° bend shoulder. Extra wide gap bend and heavy-duty XX strong shank for rigging big baits and...

Another technique-specific hook, Gamakatsu designed the EWG Spring-Lock to be the perfect hook for paddle tail swim baits. Based on the proven Su...

Gill-shaped version of the Bellows series.Bellows Gill displaces a lot of water to attract fish. It's body is ribbed from head to tail and the ribs...

Provoke 106X The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/susp...

Saltwater Flats Jig Head Chartreuse The Strike King® Redfish Magic Saltwater Flats Jig Head conveniently comes in four sizes to fit all of your fis...

Made in USA 10 pk: 1/8, 1/16 5 pk: 1/4 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz, 1/4 oz

To help you fish the wacky way.

The Road Runner® Original Marabou Jig is the all-time best-seller for taking springtime bass, panfish and walleye! Marabou tail pulsates during slo...

wDesigned to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uni...

Divine Shakey Head Offering extra clearance for larger soft plastics, the 6th Sense Divine Shakey Head features a super sharp wide gap hook that c...

Artisan bass angler Mike “Ike” Iaconelli has offered his unique talents to assist in the development of this masterpiece series of lures. “I’m used...

4'' Yamasenko 10ct Red W/Lg Red Flk

MINI-TRAP 1/4 OZ

The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win the...

 Small and Super Strong Swivel

Megabass Spark Shad Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the SPARK SHAD is a hand-poured paddle-tail worm with a hul...

Consistent Strength High Quality Barrel Swivel and Snap 

The new Strike King Squadron Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are some of the fine...

  The Rambler® 30 oz. is the tumbler that gets you through the day. Your morning brew stays hot, and your iced coffee will stay cold - so take you...

Pro-Model Series 6 Gizzard Shad Fishin' World is proud to offer the Strike King Pro-Model® Crankbait in three different series: 6, 5 & 3. Each...

BUCKTAIL JIG The Bucktail Jig has a unique head shape eyelet and placement which gives it a natural gliding action. When jigged, its body sta...

Evergreen Shower Blow Topwater Bait Top of its class as a fish bait. This is Morizo Shimizu’s bait of choice for searching the surface of the wate...

MAGDRAFT  Designed for hard-thumping action with a medium-slow to medium retrieve, MAGDRAFT’s tail kicks into gear quickly, sending vibrations thr...

The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-fast penetration and rock-solid hook-se...

Smash-Tech Magnum Crawler  The Smash-Tech Magnum Crawler has been in the private collection for the last year getting refined and perfected to be ...

Equipped with a Gamakatsu Hook for lightning-quick penetration, the Santone Texas Finesse Jig features a ball head design with a unique, multi-colo...

Gamakatsu new Superline Offset Round Bend is designed with a heavier Superline wire best suited for heavy braided and fluorocarbon lines. This p...

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific pur...

SPRO Pliers are durable stainless steel pliers. They feature: -Sheath with belt clip and lanyard-PTFE Coating for corrosion resistance-Split Ring P...

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action ...

The Bronzeye Frog 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner, meaner vers...

PP SSV2  PowerPro Super Slick 8 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that fee...

This is our standard offset shank worm hook. The O’Shaughnessy bend is preferred by our top pro Aaron Martens for a variety of soft plastic riggings.

Description Developed with Seaguar's exclusive, proprietary Double Structure Technology, our FC Leader is one of the best on the market. Fluorocarb...

Popular with the pros, these Strike King® Pro-Model® XD Series large-bodied, extra-deep diving crankbaits feature a unique curved bill and balance ...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook ...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...

An unbeatable tool for tangling with big bass lurking in a maze of vegetation, the Evergreen Grassripper Swim Jigs deliver grass-shedding performa...