Our Best Sellers (New)

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

Features:  Size 10" x 7.4" x 1.87"  Waterproof Seal Great for Plastic Baits and Hardbaits  Adjustable Layout Vertically and Horizontally  D...

OKASHIRA SCREWHEAD  The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibrat...

When only a heavy-duty treble hook will do, Gamakatsu’s 4x strong is built to withstand the pressure. Forged for exceptional strength, Gamakatsu’...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

BUZBE has redesigned the standard hard tackle box, creating a soft bag alternative. The BUZBE Quik Qube™ is an over engineered, weather-proof, pun...

KVD Splash Jr. Chrome Sexy Shad

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

The Lobina Ricos are the premier popping bait on the market today. How can such a high priced bait sell so well? The answer is simple - they catch ...

The new Superline Spring Lock is based on the proven Superline EWG. The Spring Lock features a 28 degree eye with a stress relieved stainless steel...

Designed for fishing in and around the heaviest cover, Strike King®'s Hack Attack Heavy Cover Swim Jig is built around an exclusive Gamakatsu extra...

The Rising Son is a bait that's meant to operate in that it Barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves ...

Crush Flat 75X  The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing ...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

You don't have to be an old timer to have an appreciation for the classics. The Simms Big Sky Shirt - Short Sleeve is a western-styled, modern take...

Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely, the Pro Shroo...

Knot tying, line stripping and pocket opening. Our hands are the most important tool in our kit. Give yours the respect they deserve with our Sola...

Rage Lobster Black Blue Flake

The Rising Son is a bait that's meant to operate in that Pushing a V wake (Regular line thru version) Skipping on the top Moving slowly just a fo...

Flick Shake 5.8 Cola 7 pcs./Pk

KVD Deep Diver Squarebill 1.5 TN Shad

The 3″ Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tail that quivers at t...

H&H HHDS115-08 Double Spinner, 3/8 oz, White

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

Developed by South Carolina seatrout fishing guru Ralph Phillips, the Trout Eye Jighead is the ideal jighead for inshore saltwater fishing. Scienti...

6th Sense Divine Shakey Worm 6.3 Divine Shakey Worm 6.3 Series: (6.3"-10/pk)The little brother to the 7.0 Series, and specifically designed to tar...

DESCRIPTION The OKASHIRA HEAD’s hydrodynamic form is perfectly matched to finesse swimbaits and finished in elegant detail to draw in discer...

SOLARFLEX HOODY TUNDRA S

This handcrafted lure is made from a 7” sugar pine wood body and has all stainless steel hardware including an extra large stainless steel prop.  F...

The V&M Wild Thang Craw is designed with fluttering J-shaped claws that provide a lethal thumping action. Along the body, the V&M Wild Than...

6th Sense Divine Shakey Worm 7.0 Divine Shakey Worm 7.0 Series: (7.0"-8/pk)This uniquely designed worm is one you will not find another like on th...

Designed around the knowledge that gamefish target the eyes of baitfish, these jigheads sport the largest eye of any jighead in their class. Built ...

Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye Jighead gives anglers...