Our Best Sellers (New)

The new standard in wacky hook designs. Built on Gamakatsu proven Shiner hook, the Wicked Wacky features a durable hand tied weed guard that provid...

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is...

2" SLAB SLAY'R

OKASHIRA SCREWHEAD  The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibrat...

TUNGSTEN DOUBLE WIRE WEEDLESS BALL JIG GAMAKATSU 2/0

Designed to perfection, the all new SwingShaker is a new breed of the shakey head style action. The hook is engineered and attached on an embedded ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

One of the most exciting soft plastic baits out there, the Stanley Jigs® Ribbit™ Frog produces heart-stopping moments on the water. Its patented-de...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

A spiced up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two ...

Axle Swinging Swim Jig The 6th Sense Axle Swinging Swim Jig’s design is exponentially more versatile than a normal swim jig. The free-swinging ex...

When only a heavy-duty treble hook will do, Gamakatsu’s 4x strong is built to withstand the pressure. Forged for exceptional strength, Gamakatsu’...

Crush Flat 75X  The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing ...

The Lobina Ricos are the premier popping bait on the market today. How can such a high priced bait sell so well? The answer is simple - they catch ...

The Rising Son is a bait that's meant to operate in that it Barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves ...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely, the Pro Shroo...

The new Superline Spring Lock is based on the proven Superline EWG. The Spring Lock features a 28 degree eye with a stress relieved stainless steel...

Features:  Size 10" x 7.4" x 1.87"  Waterproof Seal Great for Plastic Baits and Hardbaits  Adjustable Layout Vertically and Horizontally  D...

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

Designed for fishing in and around the heaviest cover, Strike King®'s Hack Attack Heavy Cover Swim Jig is built around an exclusive Gamakatsu extra...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

The 2020 Metanium features a never before seen Magnesium CoreSolid Body, providing professional and enthusiast anglers with the solid advantage of...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

When the sweltering sun threatens to end a long afternoon of tossing carefree casts, cover yourself with the Simms SolarFlex® Hoody for men. The q...

Knot tying, line stripping and pocket opening. Our hands are the most important tool in our kit. Give yours the respect they deserve with our Sola...

You don't have to be an old timer to have an appreciation for the classics. The Simms Big Sky Shirt - Short Sleeve is a western-styled, modern take...

Kaera Black Gill

Rage Lobster Black Blue Flake

KVD Deep Diver Squarebill 1.5 TN Shad

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

Developed by South Carolina seatrout fishing guru Ralph Phillips, the Trout Eye Jighead is the ideal jighead for inshore saltwater fishing. Scienti...

Specs: Many have tried to imitate it, but there's only one original Beetle Spin A mainstay lure for pond anglers since the 1950's Loud, hard vi...