Baits (New)

Features: 10" Length Soft Texture & Aggressive Action Shell Segments Elongated Body Hyper Tail V-Ridge For Action Slaunch Sauce Scent Stuffed ...

Yamamoto Kreature  Count per package : 7  

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simpl...

It’s no secret that big lures catch big fish, which is why Strike King has developed the Strike King KVD 4.0 Magnum Squarebill. This smaller versio...

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S...

This small crank bait looks like a small beans, but it attracts an amazing variety and number of fish. Using 2 lb or 4 lb test line, surprisingly l...

No other hardbait can boast the fish-catching success of the legendary Bill Lewis Rat-L-Trap® Tiny Trap®. With its flashy shad-like profile and sup...

Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King® Pro Model® 8XD and 10XD Deep Diving Crankbaits fit...

Even on a slow retrieve, Strike King®'s Rage Tail® Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or c...

Features: Gamakatsu Black Nickel 5/0 Hook High Quality Powder Coat Protection Sleek Recessed Eye Design Triple Grip Trailer Keeper 52 Strand Silic...

The Sweep is a 6-inch weedless soft plastic swimbait with undoubted durability and quality. The subtle ‘sweeping’ action of the tail demonstrates a...

Featuring colors designed to flow from top to bottom and match the most popular spinnerbait head colors, the Strike King Perfect Skirt Magic Tails ...

The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The s...

The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-cat...

The latest Yamamoto 3 3/4" crawdad bait has huge round claws that act like swimbait tails and actually “paddle” when you swim the bait. It’s also t...

Size: Measures 6 1/2 inches (3 1/2-inch body and 3 1/4-inch custom articulating tail)Weight: 1/2 oz.Hooks: Gamakatsu # 6 treble hooksDepth: Floatin...

Made in USA 10 pk: 1/8, 1/16 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz

When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...

Wave Worms Tiki-Stick 5 in.  Vibrant colors and healthy doses of MOLOPO make the 5" Tiki-Stick one of the top selling baits. Without question, the...

Yamamoto Pro Senko Count per pack: 10

It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-d...

The Cotton Cordell Gay Blade lure has a flathead design creates a tight pulsating wiggle that mimics a wounded baitfish. Perfect for bass. It also ...

f you know Yamamoto. you know we love Our creature baits. so when anglers asked uS for something with a little more tail action in addition to a bu...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tem...

Features: 2.75" Length Soft Texture & Innovative Design! Rattle Chamber (Rattles Included!) Live Segments  Shake Me Baby! Slaunch Sauce Scent ...

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...

The Heddon Torpedos have been the world's top-selling, top-producing spinner-equipped lures for generations. Their shape and weight allow anglers t...

Hollow Body Floater White Frog

The Cotton Cordell Pencil Popper fishing lure is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing ...

Top Toad Rigged Hollow Body 2 pk White

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is more durable than pl...

Hollow Body Swimbait that is usually reserved for our personal stash.  This bait just flat out gets bit.  Designed to have more body wiggle on th...

TRANX 200 A B/C REEL Tranx 200 is built to withstand the harshest saltwater environments. After over a decade of corrosion study, Shimano has deve...