Baits (New)

There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The 3″ Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tail that quivers at t...

Weighing just 1/8-oz., the Strike King® Mini-King® Spinnerbait is ideal for crappie, smallies and white bass. Available in a wide variety of colors...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

KVD Deep Diver Squarebill 1.5 TN Shad

Rage Lobster Black Blue Flake

Acme SW121/CH Kastmaster XL Spoon 2 3/4", 1 oz, Chrome with White

 The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color ...

Zoom Swimmin' Super Fluke All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like...

Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King® Pro Model® 8XD and 10XD Deep Diving Crankbaits fit...

6th Sense Divine Shakey Worm 7.0 Divine Shakey Worm 7.0 Series: (7.0"-8/pk)This uniquely designed worm is one you will not find another like on th...

Smash-Tech Bubble Fry - 10 pk  Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, b...

Flick Shake 5.8 Cola 7 pcs./Pk

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits...

Specs: Many have tried to imitate it, but there's only one original Beetle Spin A mainstay lure for pond anglers since the 1950's Loud, hard vi...

Kaera Black Gill

Features: 4" Length Great Profile for Action & Versatile Design! Creepy Pinchers Restless Legs Live Segments V-Ridge For Action! Slaunch Sauce...

SplashBack  The 6th Sense SplashBack will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simpl...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desi...

Bass Assassin Tiny Shad AssassinThe Bass Assassin® Tiny Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. I...

Features: 10" Length Soft Texture & Aggressive Action Shell Segments Elongated Body Hyper Tail V-Ridge For Action Slaunch Sauce Scent Stuffed ...

Yamamoto Kreature  Count per package : 7  

SLAB HUNT'R

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, ...

A definite big fish bait! This weighted, meal-sized Scum Frog® Trophy Series answers the call when more tantalizing movement is needed to tempt stu...

Featuring colors designed to flow from top to bottom and match the most popular spinnerbait head colors, the Strike King Perfect Skirt Magic Tails ...

The V&M Wild Thang Craw is designed with fluttering J-shaped claws that provide a lethal thumping action. Along the body, the V&M Wild Than...

This small crank bait looks like a small beans, but it attracts an amazing variety and number of fish. Using 2 lb or 4 lb test line, surprisingly l...

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic sof...

The Sweep is a 6-inch weedless soft plastic swimbait with undoubted durability and quality. The subtle ‘sweeping’ action of the tail demonstrates a...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups an...

Size: Measures 6 1/2 inches (3 1/2-inch body and 3 1/4-inch custom articulating tail)Weight: 1/2 oz.Hooks: Gamakatsu # 6 treble hooksDepth: Floatin...