Baits (New)

No other hardbait can boast the fish-catching success of the legendary Rat-L-Trap®. And that goes double for the big-fish version, the exciting Bil...

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

Movement 80X The 6th Sense Movement 80X crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just bu...

Axle Swinging Swim Jig The 6th Sense Axle Swinging Swim Jig’s design is exponentially more versatile than a normal swim jig. The free-swinging ex...

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is...

One of the most exciting soft plastic baits out there, the Stanley Jigs® Ribbit™ Frog produces heart-stopping moments on the water. Its patented-de...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragg...

The Rising Son is a bait that's meant to operate in that it Barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves ...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

Crush Flat 75X  The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing ...

A spiced up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two ...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

Aaron Martens SHOCK BLADE

Speed Glide 100  The 6th Sense Speed Glide™ 100 was designed as an all purpose bait imitation. The natural action of the Speed Glide resembles a f...

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish cat...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Crush 100X The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or...

High energy meets topwater mayhem in the Strike King® Swinging Sugar Buzz. Like a kid on candy, this supercharged buzzbait makes a ton of noise and...

6th Sense Stroker Craw 3.3 The Stroker Craw 3.3 flipping bait is designed to be your go-to soft bait when you're looking for a presentation with a...

The Lobina Ricos are the premier popping bait on the market today. How can such a high priced bait sell so well? The answer is simple - they catch ...

130mm   The 6th Sense Flow Glider is a slow to medium sinking swimbait made to entice big fish with its unique 's-curve' swimming action. As fish ...

Dinger Worm Mardi Gras 6 6pk

The 5.5-inch RipRoller is the finest lure High Roller makes. The solid wood core is perfectly balanced with hardware suited for world-class fish. A...

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

BELLOWS STICK is a 8" big worm. It's body is ribbed from head to tail and the ribs give the bait a natural feel once the fish grab on.They move mor...

Designed for fishing in and around the heaviest cover, Strike King®'s Hack Attack Heavy Cover Swim Jig is built around an exclusive Gamakatsu extra...

KVD Splash Jr. Chrome Sexy Shad

The KVD Splash by Strike King®, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s des...

Megabass Vision One Ten + 1 Attention to detail and superb action make this one of the most popular jerkbaits on the fishing tackle market We rev...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

The Rising Son is a bait that's meant to operate in that Pushing a V wake (Regular line thru version) Skipping on the top Moving slowly just a fo...

The backbone of the famous Heddon Zara Spook family is the Super Spook. The 5-in Super Spook boasts three super-sharp hooks giving this model 30% m...

6th Sense Divine Shakey Worm 6.3 Divine Shakey Worm 6.3 Series: (6.3"-10/pk)The little brother to the 7.0 Series, and specifically designed to tar...

All the pros know the original Strike King® Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. If that ...

Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like...