Techniques Specific (New)

The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The s...

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S...

Fast becoming a favorite when using the down shot system for bass, walleye and panfish. For light line use, it is self-setting and the perfect hook...

The Sweep is a 6-inch weedless soft plastic swimbait with undoubted durability and quality. The subtle ‘sweeping’ action of the tail demonstrates a...

When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...

Yamamoto Pro Senko Count per pack: 10

The Heddon Torpedos have been the world's top-selling, top-producing spinner-equipped lures for generations. Their shape and weight allow anglers t...

Top Toad Rigged Hollow Body 2 pk White

Hollow Body Floater White Frog

The Cotton Cordell Pencil Popper fishing lure is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing ...

Straight Shank worm hooks, ideal for split-shotting plastic worms for wary bass. Features include a round bend, Cutting Point™, black chrome finish...

TRANX 200 A B/C REEL Tranx 200 is built to withstand the harshest saltwater environments. After over a decade of corrosion study, Shimano has deve...

The Strike King Tour Grade Tungsten Drop Shot Weights are designed to enhance sensitivity thanks to their increased density (hardness), and diminis...

GANTAREL JR. GIZZARD SHAD

Ledgerock Lures D-Claw Crawdad, most realistic, natural, and versatile crawdad on the market! Available in five different sizes and multiple colors...

GAVACHO FROG BLACK GILL Started by Japanese lure designer Seiji Kato and tournament angler Ty Ono in 1999, Jackall Lures is a Japanese-based manuf...

Hollow Body Swimbait that is usually reserved for our personal stash.  This bait just flat out gets bit.  Designed to have more body wiggle on th...

Tokyo Rig Heavy Duty Wide Gap Black Nickel #2/0

RIG'N™ HOOKS, engineered for Carolina Rig'n, Texas Rig'n and Split Shot'n, ride with the point upright in an optimum striking position. Features in...

Daiwa Tactical View Lure Cover The D-Vec Tactical View Lure Covers are the only see-through lure wrap in the industry.The unique  clear-view desi...

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

Time-honored, traditional design combined with Gamakatsu’s brand of sharpness and strength makes these hooks anything but tradtional. Gamakatsu’s s...

Features: 4" Length Finesse Bait & Versatile Design! Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Slaunch Sauc...

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist...

Core-X Jig Heads 1/8oz 3/0 Hook - 4 per pack

TUNGSTEN FLIPPING WEIGHTS

The 6th Sense Magnum CatWalk is the big brother to the well-known, Catwalk. The magnum size was designed to have a bigger walking motion, displace ...

Tour Grade Slither Rig Texas Craw

LENGTH 77mm WEIGHT 3/4oz DESCRIPTION The BIG GABOT features a CATAMARAN MOUTH(PAT.P) to power pinpoint spl...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic b...

Two extra-long shanks and hooks of the Stanley Jigs® Ribbit Double Take Hook are double trouble for big bass with an appetite for frogs, ensuring m...