Techniques Specific (New)

4" 1/2 oz.

With its super-soft body and weedless hidden-hooks design, the Scum Frog® allows you to fish places other lures can't get to. Don't be afraid to th...

The Bronzeye Shad 65 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With a unique twist on the leg setup this Bronzeye Shad 65, is one of...

Smash-Tech 6" Weedless Shiner  The Smash-Tech Shiner is an ultra realistic 6 inch line-thru swimbait with a natural side to side tail swimming act...

Two extra-long shanks and hooks of the Stanley Jigs® Ribbit Double Take Hook are double trouble for big bass with an appetite for frogs, ensuring m...

Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures Nedl...

Small and light weight, these bell-shaped sinkers are just right for use with the Down Shot System. The unique eye "pinches" on the tag end of your...

Smash-Tech 6" Smash Rig - Umbrella Rig The perfect Umbrella Rig to put our Smash Tail and Smash Tail Jrs to work on.  The Smash Rig is custom made...

Drop-shot fishing for bass is nothing new but Gamakatsu’s approach to it is. Their all-new Swivel Shot eliminates line twist that’s commonly associ...

Designed specifically for inshore saltwater fishing, the DieZel ChatterBait features a heavy-duty custom 4/0 Mustad hook, a custom stamped stainles...

The Scum Frog® BigFoot® Frog's oversized feet really cause a stir, but here's the kicker -- the Bigfoot ScumFrog Soft Bait floats so you can stop a...

The Paradise Popper X-Treme brings Carolina rigging to the surface! It's splashy. It clatters. It's Titanium-Tuff and weighted for longer casts. Al...

The new Heart-Tail is a very versatile style of lure; fish it deep on a jighead, swim it Texas-rigged in the grass, or on the back of a swim jig or...

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpin’ Minnow. This slender minnow-shaped topwater ...

FORK BRAID BUZZ! With over 3 years in the making, it's our first buzzbait designed specifically for use with braided fishing line.  It has a needle...

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that...

This handcrafted lure is made from a 7” sugar pine wood body and has all stainless steel hardware including an extra large stainless steel prop.  F...

Huddleston 68 Weedless Swimbait Black Gizzard Shad ROF-12

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Drop Dead Weighted Hook 1/16 Black Nickel #3/0

Fish this Frog anywhere!   Tulles,  slop,  open water, and etc..... Weedless - Rig the same way you rig a Texas Rig or Tex Pose.    Floating Feat...

Designed by famed Japanese lure maker and tournament angler, Hidecki Maeda, the Teckel USA Sprinker Frog incites aggressive blow-ups that are in a ...

Smash-Tech 5" Weedless Poacher  Customers have been asking for a weedless version of the popular Poacher line-thru swimbait and now it's available...

Building on the success of the Heavy Cover Worm Hook, Gamakatsu added the new Super Heavy Cover Worm Hook to create an exciting and versatile serie...

Smash-Tech 7" Convict The Convict is a 7" full bodied hand poured swimbait designed to give you more versatility in presenting the fish a bigger m...

DESCRIPTION BODY BALANCE jighead is designed to stabilize big swimbaits like the SPARK SHAD, allowing them to perform to their fullest poten...

Gamakatsu standard worm hook rigged with a weed guard for use with open hook riggings for plastics. Strong, sharp and effective…just like every hoo...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water ...

Curado 300K Tournament-tough quality and superb dependability, Shimano built the Curado 300 for anglers who aren’t just chasing fish but those ta...

The Smuggler is a water blooping, rattling, walker with an incredible life-like swimming bird action. Fitted with a long trailing tail to simulate ...

An oversized version of our popular ShroomZ jigheads, the Mag ShroomZ is built around a 6/0 hook that matches the new Giant TRD™ and other larger E...

Size: 9 in. The wait is over…6th Sense is proud to introduce The Draw. The Draw is a 9” glide bait co-designed with world renowned angler, and avid...

It’s more than just a new hook. It’s the origination of a revolutionary new technique made possible by Gamakatsu’s industry-changing G Finesse seri...

Megabass I-Slide 185 Swimbait: – Three-sixty turn360° turns with a simple twitch of the rod. During the maneuver, the lure momentarily escapes from...

Spro Ball Bearing Swivel 2 Rings for More Flexibility High-Quality

Taru Swivel Consistent Strength High-Quality Barrel Swivel