Techniques Specific (New)

CHOPCUT  Prop makes different noises depending on the retrieve speed. Asymmetrical prop design allows for different noises and ensures proper rotat...

Smash-Tech Weedless Gizzard Shad  The Smash-Tech 7 inch Weedless Gizzard Shad was designed to perfectly mimic the large baitfish that giant bass f...

POP, SPLASH, AND CHUG. The Arashi® Cover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Em...

Grinch Blueback Chart Shad

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kev...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Pompadour Jr Black Bone

Designed and tested by finesse fishing magician, Shin Fukae, the Gamakatsu G-Finesse Cover Neko Hook offers a line twist-free solution for the incr...

After years of design, testing, adjustments and more testing, the Arashi® Glide Bait delivers a fine-tuned, consistent, stable glide action at eve...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's profil...

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitter...

CALCUTTA CONQUEST A longtime benchmark round reel for cranking and known for their durability, Shimano's Calcutta reels continue to be a favorite ...

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wate...

KVD Pipsqueak Popping Perch Black

Made from high-grade plastics for superior action and excellent durability, the Strike King® Rage Tail® line of soft plastics features designs engi...

Extending the line-up of Teckel’s highly successful frogs, the Teckel USA Maracker Frog adds a new level of acoustic and flashing attraction that h...

The Bait Sack Premium Lure Protection Lure Cover Large

Looking for that extra strength? The King Spin is a beefy version suitable for heavy duty use. Our Kingspin version has heavy duty wires that are s...

Smash-Tech 3.5" Smash Tail Jr.  The 3.5 inch Smash Tail Jr has a ringed body and lifelike swimming action perfect for a variety of presentations. ...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...