Techniques Specific (New)

The 6th Sense Magnum CatWalk is the big brother to the well-known, Catwalk. The magnum size was designed to have a bigger walking motion, displace ...

Huddleston 68 Swimbait Rainbow Trout ROF-12

Ledgerock Lures D-Claw Crawdad, most realistic, natural, and versatile crawdad on the market! Available in five different sizes and multiple colors...

Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures Nedl...

Power Swivel 3-Way Newly Designed 3-Way Swivel 90-Degree Angle Small, Strong and Dependable Swivel

The Bronzeye Shad 65 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With a unique twist on the leg setup this Bronzeye Shad 65, is one of...

Small and light weight, these bell-shaped sinkers are just right for use with the Down Shot System. The unique eye "pinches" on the tag end of your...

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpin’ Minnow. This slender minnow-shaped topwater ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

FORK BRAID BUZZ! With over 3 years in the making, it's our first buzzbait designed specifically for use with braided fishing line.  It has a needle...

The Scum Frog® BigFoot® Frog's oversized feet really cause a stir, but here's the kicker -- the Bigfoot ScumFrog Soft Bait floats so you can stop a...

The Paradise Popper X-Treme brings Carolina rigging to the surface! It's splashy. It clatters. It's Titanium-Tuff and weighted for longer casts. Al...

Smash-Tech 6" Weedless Shiner  The Smash-Tech Shiner is an ultra realistic 6 inch line-thru swimbait with a natural side to side tail swimming act...

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that...

Smash-Tech 6" Smash Rig - Umbrella Rig The perfect Umbrella Rig to put our Smash Tail and Smash Tail Jrs to work on.  The Smash Rig is custom made...

The new Heart-Tail is a very versatile style of lure; fish it deep on a jighead, swim it Texas-rigged in the grass, or on the back of a swim jig or...

Building on the success of the Heavy Cover Worm Hook, Gamakatsu added the new Super Heavy Cover Worm Hook to create an exciting and versatile serie...

Huddleston 68 Weedless Swimbait Black Gizzard Shad ROF-12

Drop Dead Weighted Hook 1/16 Black Nickel #3/0

Fish this Frog anywhere!   Tulles,  slop,  open water, and etc..... Weedless - Rig the same way you rig a Texas Rig or Tex Pose.    Floating Feat...

Designed by famed Japanese lure maker and tournament angler, Hidecki Maeda, the Teckel USA Sprinker Frog incites aggressive blow-ups that are in a ...

Curado 300K Tournament-tough quality and superb dependability, Shimano built the Curado 300 for anglers who aren’t just chasing fish but those ta...

It’s more than just a new hook. It’s the origination of a revolutionary new technique made possible by Gamakatsu’s industry-changing G Finesse seri...