Soft Baits (New)

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's profil...

Made from high-grade plastics for superior action and excellent durability, the Strike King® Rage Tail® line of soft plastics features designs engi...

At first glance, the Tab Tail Grub resembles the Fat Albert, but upon closer inspection you’ll see that its flappy curl tail has a slight “tab” on ...

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic b...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

The 3" Rattlin Frog-N-Craw ( 5 ct. Pack) is designed to be a TOP-WATER FROG and doubles as a SUB-SURFACE FISHING FROG & is an Awesome JIG/ CHAT...

Paul Brown OR-01 Original Soft Body Rattling Twitchbait, 3 5/8", 3/4 oz

Specs: Size: 6 in. Gold Rush Pack size: 9 per pack

 This is a Magnum Lizard, with a patented built in rattle chamber system. This rattle chamber system is designed to call predator fish to the bait ...

Another great expansion in Reaction Innovations’ line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big...

Garlic Scented

Paul Brown FB-07 Fat Boy Rattling Twitchbait, 3 1/2", 7/8 oz, Silver

The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility. They work great Texas Rigged or Carolin...

The perfect trailer. Rig it to a spinner bait, buzz bait, or weedless spoon and you've got yourself a weedless combination that'll work its way thr...

Building on the success of the original Zako Swimbait, the Yamamoto Kickin Zako Swimbait delivers an unmatched swimming action that is going to put...

The Norton Lures Sand Eel Jr. features an erratic, darting action that looks just like a juvenile saltwater critter fleeing for its life – and forc...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Paul Brown SD-09 Soft-Dine Rattling Twitchbait, 2 5/8", 3/8 oz, Black

The Lake Fork Worm features a large diameter ringed body that releases air bubbles for a natural breathing action and, at the same time, conceals t...

Yamamoto Fat Baby CrawCount Per Bag : 7

The segmented body and unique paddle tail of the Hyper Worm combine to emit a strong vibration in the water, giving it a presentation bass have nev...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Norton Lures Bull Minnow is made with soft plastic that encourages fish to hang on when they bite, yet stands up to toothy predators. Its "swag...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

The latest ''Killer Bait'' sports a dual-action tail that simulates the natural motion of a baitfish. Thanks to its near neutral buoyancy, you can ...

Need to wake up sleepy hawgs hiding out in cover? The Strike King® Rage Tail® Smokin' Rooster is about as ''loud'' as flippin' plastics get! Meaty ...

Field tested and proven by oV&M Pro’s, the V&M Swamp Hog is designed with a perfect balance of salt and scent that fish crave. It comes pac...

3'' Yamasenko 10ct Watermelon Black Flake Rounding out Yamamoto’s extensive line-up of soft plastics, the Yamamoto 3” Fat Senko provides an incredi...

Trixie Sharks are a step up from your standard buzz frog or toad. They are bigger, louder and easier to cast in the wind. They have been designed t...