Soft Baits (New)

The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-cat...

When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...

f you know Yamamoto. you know we love Our creature baits. so when anglers asked uS for something with a little more tail action in addition to a bu...

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

Net Bait Paca Chunk Sr. Black/Blue

Yamamoto Pro Senko Count per pack: 10

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...

Ledgerock Lures D-Claw Crawdad, most realistic, natural, and versatile crawdad on the market! Available in five different sizes and multiple colors...

If you are looking for an oversized bigger than ordinary bait to go for the kicker fish. Good to Texas rig or to throw on the back of a jig. The la...

Rage Space Monkey Black Blue Flake

The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tem...

Yamamoto Flappin' Hog Count per pack: 5 or 7

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

The Phat Flies were designed by Pro Angler Bill Siemantel. The Phat Flies are perfectly balanced to sit horizontal under the bobber. Built with tho...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

4" 1/2 oz.

If you are looking for an oversized bigger than ordinary bait to go for the kicker fish. Good to Texas rig or to throw on the back of a jig. The la...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

6th Sense Divine Shakey Worm 9.5 Divine Shakey Worm 9.5 Series: (9.5"-8/pk)This uniquely designed worm is one you will not find another like on th...

V&M J-Bug Delta Melon

When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on the back of your jig and hold ...

DESCRIPTION Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait wit...

6" MagStick of a beef design, giving you that chunky look that the normal 6" stickbaits don't have. Salted well for a fast sink rate. 3-5 per pack.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

The BoneHead Tackle 2″ Brush Glider has proven to be highly effective for catching bigger crappie. Its ridged body has a non slip ribbed back which...

Strike King®'s Rage Tail® Anaconda is a big worm—big enough to be a predator in its own right, as demonstrated by its unique seeking action. The Ra...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Net Bait Baby Paca Craw 3.75 in. Green Pumpkin

Bass Assassin Jighead 1/32 oz. Chartreuse Flash

Smash-Tech 5" Blade Aide  The HAND POURED 5" Blade Aide is the ultimate trailer for your favorite bladed jig, scrounger, or spinnerbait.  With it'...

Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, the LFT Lures Hyper Stick introduced ba...

4'' Yamamoto Double Tail H-Grub Count per pack: 10

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Sporting a classic tube shape, Strike King®'s Coffee Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an ear...