Soft Baits (New)

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

BELLOWS STICK is a 8" big worm. It's body is ribbed from head to tail and the ribs give the bait a natural feel once the fish grab on.They move mor...

6th Sense Divine Shakey Worm 6.3 Divine Shakey Worm 6.3 Series: (6.3"-10/pk)The little brother to the 7.0 Series, and specifically designed to tar...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

The 3″ Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tail that quivers at t...

Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It ...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired ...

Rage Lobster Black Blue Flake

6th Sense Divine Shakey Worm 7.0 Divine Shakey Worm 7.0 Series: (7.0"-8/pk)This uniquely designed worm is one you will not find another like on th...

Smash-Tech Bubble Fry - 10 pk  Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, b...

Flick Shake 5.8 Cola 7 pcs./Pk

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits...

Bass Assassin Tiny Shad AssassinThe Bass Assassin® Tiny Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. I...

Features: 4" Length Great Profile for Action & Versatile Design! Creepy Pinchers Restless Legs Live Segments V-Ridge For Action! Slaunch Sauce...

Features: 10" Length Soft Texture & Aggressive Action Shell Segments Elongated Body Hyper Tail V-Ridge For Action Slaunch Sauce Scent Stuffed ...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desi...

Yamamoto Kreature  Count per package : 7  

SLAB HUNT'R

The V&M Wild Thang Craw is designed with fluttering J-shaped claws that provide a lethal thumping action. Along the body, the V&M Wild Than...

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic sof...

Wave Worms Tiki-Stick 5 in.  Vibrant colors and healthy doses of MOLOPO make the 5" Tiki-Stick one of the top selling baits. Without question, the...

The latest Yamamoto 3 3/4" crawdad bait has huge round claws that act like swimbait tails and actually “paddle” when you swim the bait. It’s also t...

Even on a slow retrieve, Strike King®'s Rage Tail® Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or c...

6.5 in Yamamoto Kut Tail Worm Count per pack: 10 

Features: 2.75" Length Soft Texture & Innovative Design! Rattle Chamber (Rattles Included!) Live Segments  Shake Me Baby! Slaunch Sauce Scent ...

Made in USA 10 pk: 1/8, 1/16 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz

Features: 4" Length Finesse Bait & Versatile Design! Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Slaunch Sauc...

The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of sol...

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the u...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a ...

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

The BoneHead Tackle 1 3/4″ Stump Bugs take crappie fishing to a whole new level. The Unique high-action curved legs and the tube shaped body will p...

The 6th Sense Flush 5.2 was designed in a remarkable way in the 6th Sense Lure Lab.  Measuring at 5.2 inches, this soft jerkbait has it all; match...