Soft Baits (New)

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of sol...

Features: 4" Length Finesse Bait & Versatile Design! Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Slaunch Sauc...

6.5 in Yamamoto Kut Tail Worm Count per pack: 10 

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

The 6th Sense Flush 5.2 was designed in a remarkable way in the 6th Sense Lure Lab.  Measuring at 5.2 inches, this soft jerkbait has it all; match...

The BoneHead Tackle 1 3/4″ Stump Bugs take crappie fishing to a whole new level. The Unique high-action curved legs and the tube shaped body will p...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...

Rage Space Monkey Black Blue Flake

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

DESCRIPTION Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait wit...

Net Bait Paca Chunk Sr. Black/Blue

4" 1/2 oz.

Yamamoto Flappin' Hog Count per pack: 5 or 7

6th Sense Divine Shakey Worm 9.5 Divine Shakey Worm 9.5 Series: (9.5"-8/pk)This uniquely designed worm is one you will not find another like on th...

If you are looking for an oversized bigger than ordinary bait to go for the kicker fish. Good to Texas rig or to throw on the back of a jig. The la...

V&M J-Bug Delta Melon

Ozzie 4.0 - Fire Craw Fishing LureThe Ozzie 4.0 by 6th Sense is a versatile soft plastic bait designed for a wide range of fishing techniques. Its ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

Ledgerock Lures D-Claw Crawdad, most realistic, natural, and versatile crawdad on the market! Available in five different sizes and multiple colors...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Phat Flies were designed by Pro Angler Bill Siemantel. The Phat Flies are perfectly balanced to sit horizontal under the bobber. Built with tho...

When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on the back of your jig and hold ...

If you are looking for an oversized bigger than ordinary bait to go for the kicker fish. Good to Texas rig or to throw on the back of a jig. The la...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

Strike King®'s Rage Tail® Anaconda is a big worm—big enough to be a predator in its own right, as demonstrated by its unique seeking action. The Ra...

The BoneHead Tackle 2″ Brush Glider has proven to be highly effective for catching bigger crappie. Its ridged body has a non slip ribbed back which...

6" MagStick of a beef design, giving you that chunky look that the normal 6" stickbaits don't have. Salted well for a fast sink rate. 3-5 per pack.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Bass Assassin Jighead 1/32 oz. Chartreuse Flash

Smash-Tech 5" Blade Aide  The HAND POURED 5" Blade Aide is the ultimate trailer for your favorite bladed jig, scrounger, or spinnerbait.  With it'...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

Net Bait Baby Paca Craw 3.75 in. Green Pumpkin

Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, the LFT Lures Hyper Stick introduced ba...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...