Soft Baits (New)

Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It ...

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

6th Sense Stroker Craw 3.3 The Stroker Craw 3.3 flipping bait is designed to be your go-to soft bait when you're looking for a presentation with a...

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Rage Lobster Black Blue Flake

There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired ...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

The 3″ Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tail that quivers at t...

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like...

Flick Shake 5.8 Cola 7 pcs./Pk

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desi...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

6th Sense Divine Shakey Worm 6.3 Divine Shakey Worm 6.3 Series: (6.3"-10/pk)The little brother to the 7.0 Series, and specifically designed to tar...

Smash-Tech Bubble Fry - 10 pk  Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, b...

6th Sense Divine Shakey Worm 7.0 Divine Shakey Worm 7.0 Series: (7.0"-8/pk)This uniquely designed worm is one you will not find another like on th...

SLAB HUNT'R

Features: 4" Length Great Profile for Action & Versatile Design! Creepy Pinchers Restless Legs Live Segments V-Ridge For Action! Slaunch Sauce...

The V&M Wild Thang Craw is designed with fluttering J-shaped claws that provide a lethal thumping action. Along the body, the V&M Wild Than...

Bass Assassin Tiny Shad AssassinThe Bass Assassin® Tiny Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. I...

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic sof...

Features: 10" Length Soft Texture & Aggressive Action Shell Segments Elongated Body Hyper Tail V-Ridge For Action Slaunch Sauce Scent Stuffed ...

Yamamoto Kreature  Count per package : 7  

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the u...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a ...

The latest Yamamoto 3 3/4" crawdad bait has huge round claws that act like swimbait tails and actually “paddle” when you swim the bait. It’s also t...

Even on a slow retrieve, Strike King®'s Rage Tail® Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or c...

Wave Worms Tiki-Stick 5 in.  Vibrant colors and healthy doses of MOLOPO make the 5" Tiki-Stick one of the top selling baits. Without question, the...

Made in USA 10 pk: 1/8, 1/16 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz

Features: 2.75" Length Soft Texture & Innovative Design! Rattle Chamber (Rattles Included!) Live Segments  Shake Me Baby! Slaunch Sauce Scent ...

When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

6.5 in Yamamoto Kut Tail Worm Count per pack: 10 

Features: 4" Length Finesse Bait & Versatile Design! Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Slaunch Sauc...

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...