Our Best Sellers (New)

The baits you'll see by Gary Yamamoto represent three decades of design and development. These products are the results of the efforts of dyed-in-...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook...

FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits, flukes, and other sw...

WildEye Swim Shad

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

 Casting Rod Stick Jacket® Casting–Measures 5-1/2 feet long with a circumference of 5-1/8″ (dia. 1-5/8″). Works well for a typical bass rod or ligh...

6 in. Yamamoto Senko Count per bag: 5

The Picasso Pro Metal Worm Weights are an excellent alternative for anglers that demand better performing weights than pure lead, but don't want to...

Tungsten Worm Weights -  Picasso worm weights contain the high tungsten content at 97% creating a very small and compact design, ideal for working...

The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits ...

Eagle Claw 202AH-1 Aberdeen Hook Size 1, Forged, Light Wire

Some of the finest quality weights available, the Tour Grade Tungsten Weights by Strike King® are insert-free, designed to not fray your line, have...

40% SOFTER* Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's vi...

Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious f...

7 in. Yamamoto Senko Count per bag: 5

Rage Swimmer 3 3/4" Green Pumpkin Pearl Belly The Strike King® Rage Swimmer is designed to provoke an immediate reaction! It looks great inside and...

Power Pro Braided Line It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredib...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

Our largest, smartest G Box storage case. Easily fits most hard baits and plugs. Micro-adjustable dividers allow perfect customization. One-hand...

Finally, a swim jig designed to swim through anything, with a hook big enough to catch the largest bass"! - Chris McCall Performance tested and tou...

Beast Hooks with TwistLOCK® Centering-Pin Spring (CPS) are designed for weedless-style rigging of larger plastics like big swimbaits, flukes, tubes...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color ...

The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as, a double rattle system for added fish attraction. A uni...

Zoom Baby Brush Hog 4'' Black Red Glitter 12pk

Does the water you're fishing in call for craws? Throw in the Strike King® Rage Tail® Craw and the water will boil with action! The exclusive desig...

3:16 Mission Fish The Mission Fish is the bait that started it all. The first truly weedless swimbait, it was released in 2000 after 2 years of re...

Boomerang Tool Original Snip Ours come customized with a Fishin' World logo!

Bladed swim jigs belong in every bass angler's arsenal. Take a tip from the pros, and put a Strike King® Thunder Cricket Swim jig on top. This meti...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Som...

Gill-shaped version of the Bellows series.Bellows Gill displaces a lot of water to attract fish. It's body is ribbed from head to tail and the ribs...

Peg-X Weight Stoppers - 9 Stops per pack The 6th Sense Peg-X Weight Stoppers are perfect for pegging your weight to your fishing line. Simply thre...

Roboworm Straight Tail Worm 6 in. Aaron's Morning Dawn

CHATTERBAIT ELITE  DESCRIPTION Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass...

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...

5 in. Yamamoto SwimSenko Count per Bag: 10

Titanium weed guards solidly encased and directly molded to the hook shank. The extremely thin gauge wire retains its shape, yet is flexible enough...

Gamakatsu’s Weedless Finesse Wide Gap Hook features an innovative nylon weed guard that allows you to pitch your wacky rig into the heaviest cover.

The Deracoup was designed to be fished from shore or boat. The small compact size mimics baitfish. Even with the small profile, the lure can still ...

Provoke 106X The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/susp...

To help you fish the wacky way.

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uniq...

Another technique-specific hook, Gamakatsu designed the EWG Spring-Lock to be the perfect hook for paddle tail swim baits. Based on the proven Su...

3/8oz Divine Hybrid Jig  The 6th Sense Divine Hybrid Jig was designed to be a universal casting jig with a head shape that is a hybrid cross betwe...

Divine Shakey Head Offering extra clearance for larger soft plastics, the 6th Sense Divine Shakey Head features a super sharp wide gap hook that c...