Our Best Sellers (New)

The baits you'll see by Gary Yamamoto represent three decades of design and development. These products are the results of the efforts of dyed-in-...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook...

CHATTERBAIT JACKHAMMER  Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Ja...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sal...

FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits, flukes, and other sw...

WildEye Swim Shad

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

 Casting Rod Stick Jacket® Casting–Measures 5-1/2 feet long with a circumference of 5-1/8″ (dia. 1-5/8″). Works well for a typical bass rod or ligh...

6 in. Yamamoto Senko Count per bag: 5

Tungsten Worm Weights -  Picasso worm weights contain the high tungsten content at 97% creating a very small and compact design, ideal for working...

The Picasso Pro Metal Worm Weights are an excellent alternative for anglers that demand better performing weights than pure lead, but don't want to...

Eagle Claw 202AH-1 Aberdeen Hook Size 1, Forged, Light Wire

The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits ...

Some of the finest quality weights available, the Tour Grade Tungsten Weights by Strike King® are insert-free, designed to not fray your line, have...

40% SOFTER* Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's vi...

Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious f...

7 in. Yamamoto Senko Count per bag: 5

Rage Swimmer 3 3/4" Green Pumpkin Pearl Belly The Strike King® Rage Swimmer is designed to provoke an immediate reaction! It looks great inside and...

Power Pro Braided Line It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredib...

Our largest, smartest G Box storage case. Easily fits most hard baits and plugs. Micro-adjustable dividers allow perfect customization. One-hand...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also...

Finally, a swim jig designed to swim through anything, with a hook big enough to catch the largest bass"! - Chris McCall Performance tested and tou...

Beast Hooks with TwistLOCK® Centering-Pin Spring (CPS) are designed for weedless-style rigging of larger plastics like big swimbaits, flukes, tubes...

The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as, a double rattle system for added fish attraction. A uni...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color ...

Description Any tumbler that's coming along for the ride needs to be tough enough to keep up. Our Rambler® 20 oz. is made from durable stainless st...

Boomerang Tool Original Snip Ours come customized with a Fishin' World logo!

Bladed swim jigs belong in every bass angler's arsenal. Take a tip from the pros, and put a Strike King® Thunder Cricket Swim jig on top. This meti...

DESCRIPTION The Megabass UOZE SWIMMER spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig e...

CHATTERBAIT ELITE  DESCRIPTION Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Som...

4.20 Sweet Beaver Black/ Blue

Peg-X Weight Stoppers - 9 Stops per pack The 6th Sense Peg-X Weight Stoppers are perfect for pegging your weight to your fishing line. Simply thre...

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. Thi...

5 in. Yamamoto SwimSenko Count per Bag: 10

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...

These frogs catch fish! This frog is for professional sport fishing. The Bronzeye Frog 65, the award-winning frog that raised the bar for frog ...

Gamakatsu’s Weedless Finesse Wide Gap Hook features an innovative nylon weed guard that allows you to pitch your wacky rig into the heaviest cover.

The Deracoup was designed to be fished from shore or boat. The small compact size mimics baitfish. Even with the small profile, the lure can still ...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-...