Hard Baits (New)

The X-Rap® is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

The Little John XL 70 crankbait was designed by B.A.S.S. Elite Series Angler John Crews to be a larger sized hard vibrating crankbait. The larger s...

The 6th Sense Quake 80 Suspending model takes a whole new approach to the your standard lipless crankbait. Engineered with a unique suspension sys...

CHOPCUT  Prop makes different noises depending on the retrieve speed. Asymmetrical prop design allows for different noises and ensures proper rotat...

POP, SPLASH, AND CHUG. The Arashi® Cover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Em...

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

For professional fishermen and weekenders alike, the LV series will allow fast coverage of water especially when fish are difficult to locate. The ...

Shimano Coltsniper Jerkbait Shimano's unique Propulsion Weight Transfer system is designed for exceptional long distance casting, allowing the int...

Consistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the weed tops or on bott...

Pompadour Jr Black Bone

70mm:3/4

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitter...

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wate...

Provoke 106SK Slow Sink Jerkbait The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...

S-CRANK 1.5  Honed and refined over two years, the S-CRANK square bill concept features a patented design that generates a hard-hitting wobble act...

The Gunfish95 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cu...

In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design c...

Each bait in the Strike King Pro-Model® Series 6 Crankbait line is designed to perform a specific task. The Series 6 crank has a unique diving plan...