Baits | Fishin' World

Consistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the weed tops or on bott...

MAGNUM FORCE 1 OZ

The new Heart-Tail is a very versatile style of lure; fish it deep on a jighead, swim it Texas-rigged in the grass, or on the back of a swim jig or...

Axle Swinging Swim Jig The 6th Sense Axle Swinging Swim Jig’s design is exponentially more versatile than a normal swim jig. The free-swinging ex...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

BELLOWS STICK is a 8" big worm. It's body is ribbed from head to tail and the ribs give the bait a natural feel once the fish grab on.They move mor...

Gill-shaped version of the Bellows series.Bellows Gill displaces a lot of water to attract fish. It's body is ribbed from head to tail and the ribs...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water ...

Top Toad Rigged Hollow Body 2 pk White

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sal...

FORK BRAID BUZZ! With over 3 years in the making, it's our first buzzbait designed specifically for use with braided fishing line.  It has a needle...

KVD Splash Jr. Chrome Sexy Shad

The KVD Splash by Strike King®, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s des...

POP, SPLASH, AND CHUG. The Arashi® Cover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Em...

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist...

DESCRIPTION: The Beast is everything you ever wanted in a spinnerbait:  high grade ball bearing swivel, welded eye, specialized head so the skirt ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Yo-Zuri is proud to announce the launch of a brand new style wire bait, the likes of which have never been seen before! It’s called the Knuckle Bai...

4" 1/2 oz.

 This is a Magnum Lizard, with a patented built in rattle chamber system. This rattle chamber system is designed to call predator fish to the bait ...

Larry The Lizard Rattlin' Lizard 10 in. White

All the pros know the original Strike King® Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. If that ...

KVD Deep Diver Squarebill 1.5 TN Shad

CHATTERBAIT FREEDOM  DESCRIPTION Boldly go where no bladed jig has gone before! A partnership between Z-Man and Freedom Tackle, this bait combin...