Baits (New)
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5 in. Yamamoto Senko
$7.89The baits you'll see by Gary Yamamoto represent three decades of design and development. These products are the results of the efforts of dyed-in-...
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Z Man Chatterbait Jackhammer
from $17.49CHATTERBAIT JACKHAMMER Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Ja...
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Keitech Fat Swing Impact Swimbait
from $8.99The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sal...
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Owner Flashy Swimmer
from $7.99FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits, flukes, and other sw...
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Berkley Powerbait Power Worm
from $5.49Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...
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River2sea Whopper Plopper
from $14.99River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rot...
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Zoom Super Fluke
$5.99The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...
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Yamamoto Zako
$6.49The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a swimbait trailer when he’s slinging chatterbaits ...
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Berkley Gulp Earthworms
$5.99The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...
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Strike King Rage Swimmer
$6.99Rage Swimmer 3 3/4" Green Pumpkin Pearl Belly The Strike King® Rage Swimmer is designed to provoke an immediate reaction! It looks great inside and...
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Zoom Trick Worm
$7.49The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...
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Zoom Magnum Lizard
$7.49In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you...
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Zoom 6" Lizard
$4.99The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also...
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Santone Chris McCall's Rayburn Swim Jig
$5.99Finally, a swim jig designed to swim through anything, with a hook big enough to catch the largest bass"! - Chris McCall Performance tested and tou...
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Santone Rattlin' Jig
$5.99The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as, a double rattle system for added fish attraction. A uni...
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Reaction Innovations Skinny Dipper
$7.99The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color ...
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3:16 Mission Fish
from $11.993:16 Mission Fish The Mission Fish is the bait that started it all. The first truly weedless swimbait, it was released in 2000 after 2 years of re...
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Strike King Thunder Cricket Vibrating Jig
$13.99Bladed swim jigs belong in every bass angler's arsenal. Take a tip from the pros, and put a Strike King® Thunder Cricket Swim jig on top. This meti...
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Megabass Uoze Swimmer Swim Jig
from $12.99DESCRIPTION The Megabass UOZE SWIMMER spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig e...
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Strike King Rage Craw
$6.99Does the water you're fishing in call for craws? Throw in the Strike King® Rage Tail® Craw and the water will boil with action! The exclusive desig...
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6th Sense Quake
from $10.99Quake Lipless Crankbait The 6th Sense Quake™ has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure w...
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Z Man Chatterbait® Elite
$7.99CHATTERBAIT ELITE DESCRIPTION Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass...
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Reaction Innovations Little Dipper
$7.99Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Som...
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Zoom Ole Monster
$6.99The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. Thi...
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Strike King Red Eyed Shad
$6.99The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...
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SPRO Bronzeye Frog 65
$14.99These frogs catch fish! This frog is for professional sport fishing. The Bronzeye Frog 65, the award-winning frog that raised the bar for frog ...
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Jackall Deracoup
$13.99The Deracoup was designed to be fished from shore or boat. The small compact size mimics baitfish. Even with the small profile, the lure can still ...
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Zoom Brush Hog
$6.99The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-...
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Strike King KVD 1.5 Squarebill
$6.99Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uniq...
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6th Sense Divine Hybrid Jig
$5.493/8oz Divine Hybrid Jig The 6th Sense Divine Hybrid Jig was designed to be a universal casting jig with a head shape that is a hybrid cross betwe...
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Zoom Super Fluke Mag
$7.99For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...
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Strike King Rage Menace
$6.99The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...
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6th Sense Provoke
$14.99Provoke 106X The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/susp...
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Strike King KVD 2.5 Squarebill
$6.99wDesigned to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uni...
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Bonehead BX Jig Head
$5.99Made in USA 10 pk: 1/8, 1/16 5 pk: 1/4 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz, 1/4 oz
$5.99Sale