Baits (New)

The 6th Sense Quake 80 Suspending model takes a whole new approach to the your standard lipless crankbait. Engineered with a unique suspension sys...

The Comet Mino is one of Mepps most popular lures. It will catch just about any fish that swims. Bassmaster magazine named the Comet Mino one of th...

Mister Twister®'s 5" FAT Curly Tail® provides maximum action at ultra low retrieval speeds making it an excellent choice for casting, flipping, spl...

Designed in conjunction with world renowned crappie angler, Ty Kleeb, the Curly Clobber is the perfect bait fish imitator. Ty’s vision of a fatter...

Smash-Tech Weedless Gizzard Shad  The Smash-Tech 7 inch Weedless Gizzard Shad was designed to perfectly mimic the large baitfish that giant bass f...

Larry The Lizard Rattlin' Lizard 10 in. White

Grinch Blueback Chart Shad

Shimano Coltsniper Jerkbait Shimano's unique Propulsion Weight Transfer system is designed for exceptional long distance casting, allowing the int...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Made from high-grade plastics for superior action and excellent durability, the Strike King® Rage Tail® line of soft plastics features designs engi...

CALCUTTA CONQUEST A longtime benchmark round reel for cranking and known for their durability, Shimano's Calcutta reels continue to be a favorite ...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

Provoke 106SK Slow Sink Jerkbait The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X...