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Zoom Baits | Fishin' World

This page is under construction, new product added daily.

The Zoom Bait Company is a true American success story, rising from one man’s vision and elbow grease to become the worldwide leader in soft plastic lures. Ed Chambers proved that necessity truly is the mother of invention in the fishing industry – when he couldn’t find the worm styles that he needed, the Georgia gaming machine salesman used a trolling motor in a 55 gallon drum to mix up the plastic to mold lures that would do a better job.

That was 1977. In the nearly four decades since, the Zoom Lizard had become the standard-bearer for the industry, the best of its kind and used anywhere that bass swim.

Zoom has worked to develop new shapes and techniques, such as the Super Fluke and Brush Hog, category-defining styles that are often imitated but never replaced. Zoom has been a leader in developing new colors, too, with now-standards like Pumpkin coming from the fertile mind of Ed Chambers, who truly “thinks like a fish."

One other element of Zoom’s success has been the Super Salt Plus Formula that permeates the company’s lures, giving them an extra dose of bass-attracting flavor.

Zoom has found ways to bring expensive technology to the masses at a reasonable price.

  • Zoom 5" Lizard

    Zoom 5" Lizard

    $3.99

    When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...

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    $3.99
  • Zoom Baby Brush Hog

    Zoom Baby Brush Hog

    $4.99

    Zoom Baby Brush Hog 4'' Black Red Glitter 12pk

    $4.99
  • Zoom Big Chunk

    Zoom Big Chunk

    $2.99

    When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on the back of your jig and hold ...

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    $2.99
  • Zoom Big Dead Ringer

    Zoom Big Dead Ringer

    $4.99

    The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that’ll tempt the biggest bass in the lake. It features segm...

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    $4.99
  • Zoom Brush Hog

    Zoom Brush Hog

    $5.99

    The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-...

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    $5.99
  • Zoom Centipede

    Zoom Centipede

    $5.99

    The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like...

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    $5.99
  • Zoom Chunk
    Sold out

    Zoom Chunk

    $2.99

    The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of ...

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    $2.99
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  • Zoom Fat Albert

    Zoom Fat Albert

    $2.99

    The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits...

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    $2.99
  • Zoom Fat Albert Twin Tail

    Zoom Fat Albert Twin Tail

    $3.99

    At first glance, the Tab Tail Grub resembles the Fat Albert, but upon closer inspection you’ll see that its flappy curl tail has a slight “tab” on ...

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    $3.99
  • Zoom Finesse

    Zoom Finesse

    $4.49

    Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

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    $4.49
  • Zoom Frog

    Zoom Frog

    $10.99

    The ultimate Soft Plastic Frog that provides more bulk and a more violent noise than any other bait of this kind.  It makes a unique sound as well ...

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    $10.99
  • Zoom Horny Toad

    Zoom Horny Toad

    $4.49

    The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

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    $4.49
  • Zoom Mag II Worm

    Zoom Mag II Worm

    $5.99

    The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and ...

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    $5.99
  • Zoom Mag Lizard

    Zoom Mag Lizard

    $5.99

    In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you...

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    $5.99
  • Zoom Mag U-Vibe Speed Worm

    Zoom Mag U-Vibe Speed Worm

    $5.99

    The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tem...

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    $5.99
  • Zoom Magnum Trick Worm

    Zoom Magnum Trick Worm

    $5.99

    The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

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    $5.99
  • Zoom Mini Lizard

    Zoom Mini Lizard

    $4.99

    The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsi...

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    $4.99
  • Zoom Ole Monster

    Zoom Ole Monster

    $4.99

    The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. Thi...

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    $4.99
  • Zoom Salty Super Tube

    Zoom Salty Super Tube

    $3.99

    The Zoom Super Tube combines durability and softness, with a salt release system that causes fish to hold on longer by giving them a burst of salt ...

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    $3.99
  • Zoom Small Chunk

    Zoom Small Chunk

    $2.99

    The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to temp...

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    $2.99
  • Zoom Split Tail Trailer

    Zoom Split Tail Trailer

    $4.49

    Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It ...

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    $4.49
  • Zoom Super Chunk

    Zoom Super Chunk

    $2.99

    The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of ...

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    $2.99
  • Zoom Super Chunk Jr.

    Zoom Super Chunk Jr.

    $2.99

    The Super Chunk Jr. combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator, now in a downsized p...

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    $2.99
  • Zoom Super Fluke

    Zoom Super Fluke

    $4.99

    The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

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    $4.99