Zoom Baits | Fishin' World
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The Zoom Bait Company is a true American success story, rising from one man’s vision and elbow grease to become the worldwide leader in soft plastic lures. Ed Chambers proved that necessity truly is the mother of invention in the fishing industry – when he couldn’t find the worm styles that he needed, the Georgia gaming machine salesman used a trolling motor in a 55 gallon drum to mix up the plastic to mold lures that would do a better job.
That was 1977. In the nearly four decades since, the Zoom Lizard had become the standard-bearer for the industry, the best of its kind and used anywhere that bass swim.
Zoom has worked to develop new shapes and techniques, such as the Super Fluke and Brush Hog, category-defining styles that are often imitated but never replaced. Zoom has been a leader in developing new colors, too, with now-standards like Pumpkin coming from the fertile mind of Ed Chambers, who truly “thinks like a fish."
One other element of Zoom’s success has been the Super Salt Plus Formula that permeates the company’s lures, giving them an extra dose of bass-attracting flavor.
Zoom has found ways to bring expensive technology to the masses at a reasonable price.
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Zoom 5" Lizard
$4.99When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...
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Zoom 6" Lizard
$4.99The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also...
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Zoom Big Chunk
$3.99When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on the back of your jig and hold ...
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Zoom Big Dead Ringer
$5.99The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that’ll tempt the biggest bass in the lake. It features segm...
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Zoom Brush Hog
$6.99The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-...
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Zoom Centipede
$6.99The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like...
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Zoom Fat Albert
$3.99The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits...
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Zoom Fat Albert Twin Tail
$3.99At first glance, the Tab Tail Grub resembles the Fat Albert, but upon closer inspection you’ll see that its flappy curl tail has a slight “tab” on ...
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Zoom Finesse Worm
$6.99Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...
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Zoom Frog
$10.99The ultimate Soft Plastic Frog that provides more bulk and a more violent noise than any other bait of this kind. It makes a unique sound as well ...
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Zoom Horny Toad
$6.99The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...
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Zoom Mag II Worm
$6.99The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and ...
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Zoom Mag U-Vibe Speed Worm
$7.99The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tem...
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Zoom Mag UV Speed Craw
$6.99Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model...
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Zoom Magnum Lizard
$7.49In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you...
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Zoom Magnum Trick Worm
$6.99The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...
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Zoom Mini Lizard
$5.99The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsi...
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Zoom Ole Monster
$6.99The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. Thi...
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Zoom Salty Super Tube
$3.99The Zoom Super Tube combines durability and softness, with a salt release system that causes fish to hold on longer by giving them a burst of salt ...
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Zoom Small Chunk
$3.99The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to temp...
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Zoom Split Tail Trailer
$5.99Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It ...
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Zoom Super Chunk
$3.99The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of ...
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Zoom Super Chunk Jr.
$3.99The Super Chunk Jr. combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator, now in a downsized p...
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Zoom Super Fluke
$5.99The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...
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Zoom Super Fluke Jr.
$5.99The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...
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Zoom Super Fluke Mag
$7.99For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...
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Zoom Swimmin Super Fluke
$6.99Zoom Swimmin' Super Fluke All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like...
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Zoom Trick Worm
$7.49The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...
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Zoom U-Tale
$5.99There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired ...
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Zoom U-V Speed Craw
$6.49With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragg...
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Zoom U-Vibe Speed Worm
$6.99The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the u...
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Zoom Z Craw Worm
$5.49The new Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw. This provides exactly the right combina...
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Zoom Z-Craw
$6.99The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined ...
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