Topwater Soft Baits (New)

KVD Popping Perch Black Shadow

The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lil...

With its Injected Core Technology, the LIVETARGET® Freestyle Frog invites bass to focus on the body profile, rather than its churning legs, resulti...

The ultimate Soft Plastic Frog that provides more bulk and a more violent noise than any other bait of this kind.  It makes a unique sound as well ...

Is it a Tadpole, Fish or Mouse?? No... it’s the... WIGGLE BOMB! Designed to slowly sink and give an incredible Wiggly tail action on the drop, a su...

Grinch Blueback Chart Shad

Made from high-grade plastics for superior action and excellent durability, the Strike King® Rage Tail® line of soft plastics features designs engi...