Techniques Specific (New)

The Gunfish95 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cu...

Paul Brown OR-01 Original Soft Body Rattling Twitchbait, 3 5/8", 3/4 oz

The JSJ Trigger Trout is the first in a series of baits in a collaboration between JSJ Baits and River2sea. This 7.5” 3 oz. weedless bait features ...

KVD Swim-N-Shiner 5" KVD Magic

Garlic Scented

The Chasebaits Propduster Glider is like no other glide bait on the market. Featuring a unique revolving belly blade designed to give the lure extr...

The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility. They work great Texas Rigged or Carolin...

Big baits catch big fish plain and simple. The 6th Sense MagDog Topwater Walking Bait is an oversized topwater that calls to the biggest and most a...

Building on the success of the original Zako Swimbait, the Yamamoto Kickin Zako Swimbait delivers an unmatched swimming action that is going to put...

Features:  Clear Structure Guard Triple Keeper High Quality Powder Coat Protection Mustad Utrapoint hooks

The Norton Lures Sand Eel Jr. features an erratic, darting action that looks just like a juvenile saltwater critter fleeing for its life – and forc...

The Megabass I-SLIDE-262T Swimbait is designed for a wide, meandering “S” swimming motion with a steady retrieve, luring in targets with its nonch...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Big Dipper is a soft plastic...

J-Braid x8 line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands of tightly woven fibers ma...

The Norton Lures Bull Minnow is made with soft plastic that encourages fish to hang on when they bite, yet stands up to toothy predators. Its "swag...

Daiwa Lexa 300 WN Casting Reel Delivering all of the power and performance that anglers have come to expect from the Lexa series, the Daiwa Lexa ...

3'' Yamasenko 10ct Watermelon Black Flake Rounding out Yamamoto’s extensive line-up of soft plastics, the Yamamoto 3” Fat Senko provides an incredi...

CALCUTTA Round Reel The Calcutta series of reels represents the core of Shimano's quality, versatility, dependability and long-term value. There's...