Techniques Specific (New)

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...

With its super-soft body and weedless hidden-hooks design, the Scum Frog® allows you to fish places other lures can't get to. Don't be afraid to th...

FORK BRAID BUZZ! With over 3 years in the making, it's our first buzzbait designed specifically for use with braided fishing line.  It has a needle...

4" 1/2 oz.

Power Swivel 3-Way Newly Designed 3-Way Swivel 90-Degree Angle Small, Strong and Dependable Swivel

Drop-shot fishing for bass is nothing new but Gamakatsu’s approach to it is. Their all-new Swivel Shot eliminates line twist that’s commonly associ...

Designed specifically for inshore saltwater fishing, the DieZel ChatterBait features a heavy-duty custom 4/0 Mustad hook, a custom stamped stainles...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Smash-Tech Weedless Gizzard Shad  The 5" Smash-Tech Gizzard Shad is the ultimate weedless swimbait when you want to perfectly mimic what giant bas...

Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures Nedl...

Huddleston 68 Swimbait Rainbow Trout ROF-12

The Bronzeye Shad 65 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With a unique twist on the leg setup this Bronzeye Shad 65, is one of...

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpin’ Minnow. This slender minnow-shaped topwater ...

The Paradise Popper X-Treme brings Carolina rigging to the surface! It's splashy. It clatters. It's Titanium-Tuff and weighted for longer casts. Al...

Designed and tested by finesse fishing magician, Shin Fukae, the Gamakatsu G-Finesse Cover Neko Hook offers a line twist-free solution for the incr...

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that...