Techniques Specific (New)

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Bronzeye Spit Shad 65 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Spit Shad can be fished in areas where you could ne...

E POP 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. The E POP 80 has an extremely loud popping a...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Renowned for their ability to not only catch, but also catch large, tournament-winning fish, Huddleston swimbaits have earned a reputation that is ...

Specs: Weight: 1/16 oz. Black Pack size: 4 Per Pack

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

With its Injected Core Technology, the LIVETARGET® Freestyle Frog invites bass to focus on the body profile, rather than its churning legs, resulti...

The Smash-Tech 7 inch Line Thru Gizzard Shad is the perfect imitation of the large baitfish that giant bass love to eat.  The realistic profile, d...

Yamamoto Thin Senko Count per pack: 10

The 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in shallow wa...

Is it a Tadpole, Fish or Mouse?? No... it’s the... WIGGLE BOMB! Designed to slowly sink and give an incredible Wiggly tail action on the drop, a su...

Smash-Tech 7" Wag Shad The 7" Wag Shad is a big action slim profile swimbait with a big side to side tail kick and lots of body roll.  Rig it up w...

Smash-Tech Weedless Gizzard Shad  The Smash-Tech 7 inch Weedless Gizzard Shad was designed to perfectly mimic the large baitfish that giant bass f...

Yellow Magic Lures has a 20 year reputation known throughout the fishing world as the premiere Japanese designed Top Water popping models. Introdu...

Grinch Blueback Chart Shad

CHOPCUT  Prop makes different noises depending on the retrieve speed. Asymmetrical prop design allows for different noises and ensures proper rotat...

POP, SPLASH, AND CHUG. The Arashi® Cover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Em...

Power Ball Bearing Swivel Ultra Heavy-Duty  Free-Spinning

The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsi...

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

The Loco Bugg was inspired by the most popular bonefish fly of all time, the Crazy Charlie. With a slim profile, rabbit wing, and rubber legs, it i...

The ultimate Soft Plastic Frog that provides more bulk and a more violent noise than any other bait of this kind.  It makes a unique sound as well ...