Techniques Specific (New)

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Bronzeye Spit Shad 65 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Spit Shad can be fished in areas where you could ne...

Timber Turbine Cedar Top Water Single Propeller Jerk Bait with Heavy Duty Rigging Bone 7.5 in. We've got a ton of these great baits in stock.  Poe...

Savage Gear Bluegill 5 in. 2 oz. Slow Sink Light Gill

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

The Smash-Tech 7 inch Line Thru Gizzard Shad is the perfect imitation of the large baitfish that giant bass love to eat.  The realistic profile, d...

Renowned for their ability to not only catch, but also catch large, tournament-winning fish, Huddleston swimbaits have earned a reputation that is ...

Specs: Weight: 1/16 oz. Black Pack size: 4 Per Pack

Yamamoto Thin Senko Count per pack: 10

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

With its Injected Core Technology, the LIVETARGET® Freestyle Frog invites bass to focus on the body profile, rather than its churning legs, resulti...

Yellow Magic Lures has a 20 year reputation known throughout the fishing world as the premiere Japanese designed Top Water popping models. Introdu...

Is it a Tadpole, Fish or Mouse?? No... it’s the... WIGGLE BOMB! Designed to slowly sink and give an incredible Wiggly tail action on the drop, a su...

The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsi...

The ultimate Soft Plastic Frog that provides more bulk and a more violent noise than any other bait of this kind.  It makes a unique sound as well ...

Smash-Tech 7" Wag Shad The 7" Wag Shad is a big action slim profile swimbait with a big side to side tail kick and lots of body roll.  Rig it up w...

The Loco Bugg was inspired by the most popular bonefish fly of all time, the Crazy Charlie. With a slim profile, rabbit wing, and rubber legs, it i...

Power Ball Bearing Swivel Ultra Heavy-Duty  Free-Spinning