Techniques Specific (New)

The new Heart-Tail is a very versatile style of lure; fish it deep on a jighead, swim it Texas-rigged in the grass, or on the back of a swim jig or...

It’s more than just a new hook. It’s the origination of a revolutionary new technique made possible by Gamakatsu’s industry-changing G Finesse seri...

Gamakatsu standard worm hook rigged with a weed guard for use with open hook riggings for plastics. Strong, sharp and effective…just like every hoo...

Curado 300K Tournament-tough quality and superb dependability, Shimano built the Curado 300 for anglers who aren’t just chasing fish but those ta...

Huddleston 68 Weedless Swimbait Black Gizzard Shad ROF-12

Drop Dead Weighted Hook 1/16 Black Nickel #3/0

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water ...

Smash-Tech 5" Weedless Poacher  Customers have been asking for a weedless version of the popular Poacher line-thru swimbait and now it's available...

Fish this Frog anywhere!   Tulles,  slop,  open water, and etc..... Weedless - Rig the same way you rig a Texas Rig or Tex Pose.    Floating Feat...

Designed by famed Japanese lure maker and tournament angler, Hidecki Maeda, the Teckel USA Sprinker Frog incites aggressive blow-ups that are in a ...

DESCRIPTION BODY BALANCE jighead is designed to stabilize big swimbaits like the SPARK SHAD, allowing them to perform to their fullest poten...

The Heddon Baby Torpedo is a proven topwater bait that small mouth and large mouth bass can't resist. Its single prop spins and spits water. The Ba...

KVD Popping Perch Black Shadow

An oversized version of our popular ShroomZ jigheads, the Mag ShroomZ is built around a 6/0 hook that matches the new Giant TRD™ and other larger E...

Smash-Tech 7" Convict The Convict is a 7" full bodied hand poured swimbait designed to give you more versatility in presenting the fish a bigger m...

The wait is over… The Draw 6.5 is here. This smaller version of the glide bait co-designed with world renowned angler, Bassmaster Open champion, an...

Spro Ball Bearing Swivel 2 Rings for More Flexibility High-Quality

Taru Swivel Consistent Strength High-Quality Barrel Swivel

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

Size: 9 in. The wait is over…6th Sense is proud to introduce The Draw. The Draw is a 9” glide bait co-designed with world renowned angler, and avid...

The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lil...

SPRO Power Offset Round Bend HookThe SPRO Power Offset Round Bend Hook is engineered for anglers who demand power and precision. It features an MH ...

E POP 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. The E POP 80 has an extremely loud popping a...

The Smuggler is a water blooping, rattling, walker with an incredible life-like swimming bird action. Fitted with a long trailing tail to simulate ...

The Bass Assassin® Mag Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a flesh...