Techniques Specific (New)

The Bronzeye Frog 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner, meaner vers...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook ...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma...

DESCRIPTION The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets wi...

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and r...

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action ...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious f...

The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog, pop it, chug it or dead...

RHYTHM WAVE 3.8 - BLUEGILL / PEARL WHITE

Th' Rig Head - 5 pack Unpainted 1/16 oz.

The new standard in wacky hook designs. Built on Gamakatsu proven Shiner hook, the Wicked Wacky features a durable hand tied weed guard that provid...

One of the most exciting soft plastic baits out there, the Stanley Jigs® Ribbit™ Frog produces heart-stopping moments on the water. Its patented-de...

Keitech Easy Shiner 4in. Bluegill Flash

OKASHIRA SCREWHEAD  The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibrat...

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish cat...

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

KVD Splash Jr. Chrome Sexy Shad

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

The Lobina Ricos are the premier popping bait on the market today. How can such a high priced bait sell so well? The answer is simple - they catch ...

Zoom Swimmin' Super Fluke All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like...

The Rising Son is a bait that's meant to operate in that it Barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves ...

Kaera Black Gill

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

The backbone of the famous Heddon Zara Spook family is the Super Spook. The 5-in Super Spook boasts three super-sharp hooks giving this model 30% m...