Techniques Specific (New)

Aaron Martens developed the G-Finesse Drop Shot Hook. As Marten says, it’s “improved my hook-ups by 30 to 40%…I rarely miss a fish with these hooks...

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action ...

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and r...

DESCRIPTION The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets wi...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook ...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

RHYTHM WAVE 3.8 - BLUEGILL / PEARL WHITE

The new standard in wacky hook designs. Built on Gamakatsu proven Shiner hook, the Wicked Wacky features a durable hand tied weed guard that provid...

Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious f...

The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog, pop it, chug it or dead...

Th' Rig Head - 5 pack Unpainted 1/16 oz.

Keitech Easy Shiner 4in. Bluegill Flash

OKASHIRA SCREWHEAD  The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibrat...

One of the most exciting soft plastic baits out there, the Stanley Jigs® Ribbit™ Frog produces heart-stopping moments on the water. Its patented-de...

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a...

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish cat...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

The Rising Son is a bait that's meant to operate in that it Barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves ...

The Lobina Ricos are the premier popping bait on the market today. How can such a high priced bait sell so well? The answer is simple - they catch ...

Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely, the Pro Shroo...

Speed Glide 100  The 6th Sense Speed Glide™ 100 was designed as an all purpose bait imitation. The natural action of the Speed Glide resembles a f...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Roboworm ReBarb Holding Hook Gamakatsu Medium Wire 2/0

High energy meets topwater mayhem in the Strike King® Swinging Sugar Buzz. Like a kid on candy, this supercharged buzzbait makes a ton of noise and...