Techniques Specific (New)

J-Braid x8 line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands of tightly woven fibers ma...

The Norton Lures Bull Minnow is made with soft plastic that encourages fish to hang on when they bite, yet stands up to toothy predators. Its "swag...

Daiwa Lexa 300 WN Casting Reel Delivering all of the power and performance that anglers have come to expect from the Lexa series, the Daiwa Lexa ...

3'' Yamasenko 10ct Watermelon Black Flake Rounding out Yamamoto’s extensive line-up of soft plastics, the Yamamoto 3” Fat Senko provides an incredi...

CALCUTTA Round Reel The Calcutta series of reels represents the core of Shimano's quality, versatility, dependability and long-term value. There's...

The One Knocker® Spook® has a single tungsten rattle contained in a sound-intensifying chamber that produces a loud thump that draws fish from long...

The latest ''Killer Bait'' sports a dual-action tail that simulates the natural motion of a baitfish. Thanks to its near neutral buoyancy, you can ...

The 5" Provoker features a large pocket in the belly of the lure which allows fishermen to rig them many ways, for different presentations. With a ...

Calcutta Conquest 300 and 400 offers angler's the paramount rigidity and precision that the previous generation was known for, now with a synchroni...

Spinshot Neko Hook Black Nickel #1

The Heddon Chug'n Spook features an open, cupped mouth that spits loads of water and creates enormous surface action. Despite the addition of the s...