Techniques Specific (New)

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wate...

Made from high-grade plastics for superior action and excellent durability, the Strike King® Rage Tail® line of soft plastics features designs engi...

KVD Pipsqueak Popping Perch Black

Extending the line-up of Teckel’s highly successful frogs, the Teckel USA Maracker Frog adds a new level of acoustic and flashing attraction that h...

The Bait Sack Premium Lure Protection Lure Cover Large

Looking for that extra strength? The King Spin is a beefy version suitable for heavy duty use. Our Kingspin version has heavy duty wires that are s...

Smash-Tech 3.5" Smash Tail Jr.  The 3.5 inch Smash Tail Jr has a ringed body and lifelike swimming action perfect for a variety of presentations. ...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...

The Gunfish95 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cu...

Paul Brown OR-01 Original Soft Body Rattling Twitchbait, 3 5/8", 3/4 oz

The JSJ Trigger Trout is the first in a series of baits in a collaboration between JSJ Baits and River2sea. This 7.5” 3 oz. weedless bait features ...

KVD Swim-N-Shiner 5" KVD Magic

The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility. They work great Texas Rigged or Carolin...

Garlic Scented