Techniques Specific (New)

Designed specifically for inshore saltwater fishing, the DieZel ChatterBait features a heavy-duty custom 4/0 Mustad hook, a custom stamped stainles...

Power Swivel 3-Way Newly Designed 3-Way Swivel 90-Degree Angle Small, Strong and Dependable Swivel

Huddleston 68 Swimbait Rainbow Trout ROF-12

Ledgerock Lures D-Claw Crawdad, most realistic, natural, and versatile crawdad on the market! Available in five different sizes and multiple colors...

Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures Nedl...

The Bronzeye Shad 65 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With a unique twist on the leg setup this Bronzeye Shad 65, is one of...

Small and light weight, these bell-shaped sinkers are just right for use with the Down Shot System. The unique eye "pinches" on the tag end of your...

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpin’ Minnow. This slender minnow-shaped topwater ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

FORK BRAID BUZZ! With over 3 years in the making, it's our first buzzbait designed specifically for use with braided fishing line.  It has a needle...

The Scum Frog® BigFoot® Frog's oversized feet really cause a stir, but here's the kicker -- the Bigfoot ScumFrog Soft Bait floats so you can stop a...

The Paradise Popper X-Treme brings Carolina rigging to the surface! It's splashy. It clatters. It's Titanium-Tuff and weighted for longer casts. Al...

Smash-Tech 6" Weedless Shiner  The Smash-Tech Shiner is an ultra realistic 6 inch line-thru swimbait with a natural side to side tail swimming act...

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that...

Smash-Tech 6" Smash Rig - Umbrella Rig The perfect Umbrella Rig to put our Smash Tail and Smash Tail Jrs to work on.  The Smash Rig is custom made...

The new Heart-Tail is a very versatile style of lure; fish it deep on a jighead, swim it Texas-rigged in the grass, or on the back of a swim jig or...