Techniques Specific (New)

The Smuggler is a water blooping, rattling, walker with an incredible life-like swimming bird action. Fitted with a long trailing tail to simulate ...

KVD Popping Perch Black Shadow

The wait is over… The Draw 6.5 is here. This smaller version of the glide bait co-designed with world renowned angler, Bassmaster Open champion, an...

Taru Swivel Consistent Strength High-Quality Barrel Swivel

The Bass Assassin® Mag Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a flesh...

Megabass I-Slide 185 Swimbait: – Three-sixty turn360° turns with a simple twitch of the rod. During the maneuver, the lure momentarily escapes from...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

The Heddon Baby Torpedo is a proven topwater bait that small mouth and large mouth bass can't resist. Its single prop spins and spits water. The Ba...

Offset worm hooks, with a worm-holding 90 degree bend shoulder. Preferred by many anglers for straight and easy rigging of plastic worms. Features ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lil...

Features: 6.5" Length  Versatile Length & Fish Won't Let Go! Textured Tail Shell Shaped Segments Creature Style Slaunch Sauce Scent Stuffed wi...

E POP 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. The E POP 80 has an extremely loud popping a...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Newly designed underbody hook-channel and improved magnet directs hooks to true-center placement along the belly, perfectly securing both hooks fo...

The 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in shallow wa...

Wide Gap Hook Black Nickel #1/0

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Bronzeye Spit Shad 65 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Spit Shad can be fished in areas where you could ne...

Timber Turbine Cedar Top Water Single Propeller Jerk Bait with Heavy Duty Rigging Bone 7.5 in. We've got a ton of these great baits in stock.  Poe...

Savage Gear Bluegill 5 in. 2 oz. Slow Sink Light Gill

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

The Smash-Tech 7 inch Line Thru Gizzard Shad is the perfect imitation of the large baitfish that giant bass love to eat.  The realistic profile, d...

Renowned for their ability to not only catch, but also catch large, tournament-winning fish, Huddleston swimbaits have earned a reputation that is ...

Specs: Weight: 1/16 oz. Black Pack size: 4 Per Pack

Yamamoto Thin Senko Count per pack: 10

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

With its Injected Core Technology, the LIVETARGET® Freestyle Frog invites bass to focus on the body profile, rather than its churning legs, resulti...