Techniques Specific (New)

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S...

This handcrafted lure is made from a 7” sugar pine wood body and has all stainless steel hardware including an extra large stainless steel prop.  F...

Fast becoming a favorite when using the down shot system for bass, walleye and panfish. For light line use, it is self-setting and the perfect hook...

The new standard in Flip hooks has arrived. The new Heavy Cover Worm hook has been built to the highest standards to fight the biggest fish in the ...

When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...

Hollow Body Swimbait that is usually reserved for our personal stash.  This bait just flat out gets bit.  Designed to have more body wiggle on th...

Daiwa Tactical View Lure Cover The D-Vec Tactical View Lure Covers are the only see-through lure wrap in the industry.The unique  clear-view desi...

Tokyo Rig Heavy Duty Wide Gap Black Nickel #2/0

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist...

The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The s...

Features: 4" Length Finesse Bait & Versatile Design! Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Slaunch Sauc...

Yamamoto Pro Senko Count per pack: 10

TRANX 200 A B/C REEL Tranx 200 is built to withstand the harshest saltwater environments. After over a decade of corrosion study, Shimano has deve...

Straight Shank worm hooks, ideal for split-shotting plastic worms for wary bass. Features include a round bend, Cutting Point™, black chrome finish...

Core-X Jig Heads 1/8oz 3/0 Hook - 4 per pack

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic b...

The Heddon Torpedos have been the world's top-selling, top-producing spinner-equipped lures for generations. Their shape and weight allow anglers t...

The Strike King Tour Grade Tungsten Drop Shot Weights are designed to enhance sensitivity thanks to their increased density (hardness), and diminis...

Tour Grade Slither Rig Texas Craw

Top Toad Rigged Hollow Body 2 pk White

The Cotton Cordell Pencil Popper fishing lure is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing ...

LENGTH 77mm WEIGHT 3/4oz DESCRIPTION The BIG GABOT features a CATAMARAN MOUTH(PAT.P) to power pinpoint spl...

TUNGSTEN FLIPPING WEIGHTS

Hollow Body Floater White Frog

GANTAREL JR. GIZZARD SHAD

RIG'N™ HOOKS, engineered for Carolina Rig'n, Texas Rig'n and Split Shot'n, ride with the point upright in an optimum striking position. Features in...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

GAVACHO FROG BLACK GILL Started by Japanese lure designer Seiji Kato and tournament angler Ty Ono in 1999, Jackall Lures is a Japanese-based manuf...

Time-honored, traditional design combined with Gamakatsu’s brand of sharpness and strength makes these hooks anything but tradtional. Gamakatsu’s s...

With its super-soft body and weedless hidden-hooks design, the Scum Frog® allows you to fish places other lures can't get to. Don't be afraid to th...

Smash-Tech Weedless Gizzard Shad  The 5" Smash-Tech Gizzard Shad is the ultimate weedless swimbait when you want to perfectly mimic what giant bas...

4" 1/2 oz.

Two extra-long shanks and hooks of the Stanley Jigs® Ribbit Double Take Hook are double trouble for big bass with an appetite for frogs, ensuring m...

Drop-shot fishing for bass is nothing new but Gamakatsu’s approach to it is. Their all-new Swivel Shot eliminates line twist that’s commonly associ...

Designed specifically for inshore saltwater fishing, the DieZel ChatterBait features a heavy-duty custom 4/0 Mustad hook, a custom stamped stainles...