Techniques Specific (New)

DARK SLEEPER  The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tai...

Consistent Strength High Quality Barrel Swivel and Snap 

Megabass Spark Shad Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the SPARK SHAD is a hand-poured paddle-tail worm with a hul...

The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win the...

 Small and Super Strong Swivel

The new Strike King Squadron Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are some of the fine...

MAGDRAFT  Designed for hard-thumping action with a medium-slow to medium retrieve, MAGDRAFT’s tail kicks into gear quickly, sending vibrations thr...

Gamakatsu new Superline Offset Round Bend is designed with a heavier Superline wire best suited for heavy braided and fluorocarbon lines. This p...

Evergreen Shower Blow Topwater Bait Top of its class as a fish bait. This is Morizo Shimizu’s bait of choice for searching the surface of the wate...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

The Bronzeye Frog 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner, meaner vers...

This is our standard offset shank worm hook. The O’Shaughnessy bend is preferred by our top pro Aaron Martens for a variety of soft plastic riggings.

Aaron Martens developed the G-Finesse Drop Shot Hook. As Marten says, it’s “improved my hook-ups by 30 to 40%…I rarely miss a fish with these hooks...

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and r...

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action ...

DESCRIPTION The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets wi...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook ...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

RHYTHM WAVE 3.8 - BLUEGILL / PEARL WHITE

The new standard in wacky hook designs. Built on Gamakatsu proven Shiner hook, the Wicked Wacky features a durable hand tied weed guard that provid...