Techniques Specific (New)

Yellow Magic Lures has a 20 year reputation known throughout the fishing world as the premiere Japanese designed Top Water popping models. Introdu...

Is it a Tadpole, Fish or Mouse?? No... it’s the... WIGGLE BOMB! Designed to slowly sink and give an incredible Wiggly tail action on the drop, a su...

The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsi...

The ultimate Soft Plastic Frog that provides more bulk and a more violent noise than any other bait of this kind.  It makes a unique sound as well ...

Smash-Tech 7" Wag Shad The 7" Wag Shad is a big action slim profile swimbait with a big side to side tail kick and lots of body roll.  Rig it up w...

The Loco Bugg was inspired by the most popular bonefish fly of all time, the Crazy Charlie. With a slim profile, rabbit wing, and rubber legs, it i...

Power Ball Bearing Swivel Ultra Heavy-Duty  Free-Spinning

CHOPCUT  Prop makes different noises depending on the retrieve speed. Asymmetrical prop design allows for different noises and ensures proper rotat...

Smash-Tech Weedless Gizzard Shad  The Smash-Tech 7 inch Weedless Gizzard Shad was designed to perfectly mimic the large baitfish that giant bass f...

POP, SPLASH, AND CHUG. The Arashi® Cover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Em...

Grinch Blueback Chart Shad

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kev...