Soft Body Swimbaits (New)

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Savage Gear Bluegill 5 in. 2 oz. Slow Sink Light Gill

The Smash-Tech 7 inch Line Thru Gizzard Shad is the perfect imitation of the large baitfish that giant bass love to eat.  The realistic profile, d...

Renowned for their ability to not only catch, but also catch large, tournament-winning fish, Huddleston swimbaits have earned a reputation that is ...

Smash-Tech 7" Wag Shad The 7" Wag Shad is a big action slim profile swimbait with a big side to side tail kick and lots of body roll.  Rig it up w...

Smash-Tech Weedless Gizzard Shad  The Smash-Tech 7 inch Weedless Gizzard Shad was designed to perfectly mimic the large baitfish that giant bass f...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

Smash-Tech 3.5" Smash Tail Jr.  The 3.5 inch Smash Tail Jr has a ringed body and lifelike swimming action perfect for a variety of presentations. ...

Paul Brown OR-01 Original Soft Body Rattling Twitchbait, 3 5/8", 3/4 oz

The JSJ Trigger Trout is the first in a series of baits in a collaboration between JSJ Baits and River2sea. This 7.5” 3 oz. weedless bait features ...

KVD Swim-N-Shiner 5" KVD Magic

Building on the success of the original Zako Swimbait, the Yamamoto Kickin Zako Swimbait delivers an unmatched swimming action that is going to put...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Big Dipper is a soft plastic...