Soft Baits (New)

The Bass Assassin® Mag Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a flesh...

Sporting a classic tube shape, Strike King®'s Coffee Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an ear...

Features: 6.5" Length  Versatile Length & Fish Won't Let Go! Textured Tail Shell Shaped Segments Creature Style Slaunch Sauce Scent Stuffed wi...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that’ll tempt the biggest bass in the lake. It features segm...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Yamamoto Thin Senko Count per pack: 10

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Super Chunk Jr. combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator, now in a downsized p...

The Strike King Rage Hawg takes the popular Game Hawg one step further by incorporating Strike King's unique Rage Tail design. The two rage tails e...

4 in. Yamamoto Double Tail Count per pack: 20

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

Offering a slightly smaller profile than the original, the Hag's Undertaker Jr. is a great choice for tough fishing conditions, or those times when...

Offering a unique twist on one of the most productive bait styles of all times, the Reaction Innovations Pocket Rocket provides versatility and eff...