Soft Baits (New)

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of sol...

Features: 4" Length Finesse Bait & Versatile Design! Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Slaunch Sauc...

6.5 in Yamamoto Kut Tail Worm Count per pack: 10 

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

The 6th Sense Flush 5.2 was designed in a remarkable way in the 6th Sense Lure Lab.  Measuring at 5.2 inches, this soft jerkbait has it all; match...

The BoneHead Tackle 1 3/4″ Stump Bugs take crappie fishing to a whole new level. The Unique high-action curved legs and the tube shaped body will p...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...

Rage Space Monkey Black Blue Flake

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

DESCRIPTION Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait wit...

Net Bait Paca Chunk Sr. Black/Blue

4" 1/2 oz.

Yamamoto Flappin' Hog Count per pack: 5 or 7

6th Sense Divine Shakey Worm 9.5 Divine Shakey Worm 9.5 Series: (9.5"-8/pk)This uniquely designed worm is one you will not find another like on th...

If you are looking for an oversized bigger than ordinary bait to go for the kicker fish. Good to Texas rig or to throw on the back of a jig. The la...

V&M J-Bug Delta Melon

Ozzie 4.0 - Fire Craw Fishing LureThe Ozzie 4.0 by 6th Sense is a versatile soft plastic bait designed for a wide range of fishing techniques. Its ...