Soft Baits (New)

DESCRIPTION Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait wit...

V&M J-Bug Delta Melon

Yamamoto Flappin' Hog Count per pack: 5 or 7

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

If you are looking for an oversized bigger than ordinary bait to go for the kicker fish. Good to Texas rig or to throw on the back of a jig. The la...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on the back of your jig and hold ...

Ledgerock Lures D-Claw Crawdad, most realistic, natural, and versatile crawdad on the market! Available in five different sizes and multiple colors...

The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits ...

The Phat Flies were designed by Pro Angler Bill Siemantel. The Phat Flies are perfectly balanced to sit horizontal under the bobber. Built with tho...

Strike King®'s Rage Tail® Anaconda is a big worm—big enough to be a predator in its own right, as demonstrated by its unique seeking action. The Ra...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

If you are looking for an oversized bigger than ordinary bait to go for the kicker fish. Good to Texas rig or to throw on the back of a jig. The la...

The BoneHead Tackle 2″ Brush Glider has proven to be highly effective for catching bigger crappie. Its ridged body has a non slip ribbed back which...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

6" MagStick of a beef design, giving you that chunky look that the normal 6" stickbaits don't have. Salted well for a fast sink rate. 3-5 per pack.

Bass Assassin Jighead 1/32 oz. Chartreuse Flash

Smash-Tech 5" Blade Aide  The HAND POURED 5" Blade Aide is the ultimate trailer for your favorite bladed jig, scrounger, or spinnerbait.  With it'...

Net Bait Baby Paca Craw 3.75 in. Green Pumpkin

Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, the LFT Lures Hyper Stick introduced ba...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

4'' Yamamoto Double Tail H-Grub Count per pack: 10

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model...