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Soft Baits (New)

  • Zoom Finesse Worm

    Zoom Finesse Worm

    $6.99

    Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

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    $6.99
  • Strike King Cut-R Worm

    Strike King Cut-R Worm

    $6.99

    Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific pur...

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    $6.99
  • Smash-Tech Magnum Crawler

    Smash-Tech Magnum Crawler

    $5.99

    Smash-Tech Magnum Crawler  The Smash-Tech Magnum Crawler has been in the private collection for the last year getting refined and perfected to be ...

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    $5.99
  • Googan Baits Trench Hawg

    Googan Baits Trench Hawg

    $6.99

    Features: 6" Length Sleek And Sexy Action...Fish Won't Let Go!! Elongated Claw Restless Legs Ribbed Body V-Ridge For Action! Slaunch Sauce Scent S...

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    $6.99
  • Hag's Tornado
    Sold out

    Hag's Tornado

    from $4.99

    The Hag's Tornado is constructed in a manner to where it has an action like no other soft plastic worm. The Hag's Tornado has a built-in rattle cha...

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    from $4.99
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  • Zoom Mag II Worm

    Zoom Mag II Worm

    $6.99

    The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and ...

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    $6.99
  • Z Man Finesse TRD

    Z Man Finesse TRD

    $4.99

    The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

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    $4.99
  • Geecrack Bellows Stick

    Geecrack Bellows Stick

    $8.99

    BELLOWS STICK is a 8" big worm. It's body is ribbed from head to tail and the ribs give the bait a natural feel once the fish grab on.They move mor...

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    $8.99
  • M Pack Shad

    M Pack Shad

    from $4.99

    M Pack Shad  5 inch shads. 10 per pack. 7 inch shad. 5 per pack.

    from $4.99
  • Yamamoto "D" Shad

    Yamamoto "D" Shad

    $5.59

    The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is...

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    $5.59
  • Zoom Z-Craw

    Zoom Z-Craw

    $6.99

    The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined ...

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    $6.99
  • Bobby Garland Baby Shad

    Bobby Garland Baby Shad

    $3.99

    2" BABY SHAD

    $3.99
  • Bobby Garland Slab Slay'r

    Bobby Garland Slab Slay'r

    $3.99

    2" SLAB SLAY'R

    $3.99
  • Berkley Powerbait MaxScent The General

    Berkley Powerbait MaxScent The General

    $8.49

    PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

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    $8.49
  • 6th Sense Juggle Minnow
    $5.99
  • Lake Fork Trophy Lures Live Magic Shad

    Lake Fork Trophy Lures Live Magic Shad

    $7.99

    ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

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    $7.99
  • Z Man Razor Shadz

    Z Man Razor Shadz

    $4.99

    RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

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    $4.99
  • Strike King Ocho

    Strike King Ocho

    $4.99

    This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

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    $4.99
  • Z Man Pop Shadz

    Z Man Pop Shadz

    $5.99

    Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

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    $5.99
  • Salt Water Assassin Salt Water Shad

    Salt Water Assassin Salt Water Shad

    from $5.99

    The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

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    from $5.99
  • Reaction Innovations Spicy Beaver

    Reaction Innovations Spicy Beaver

    $6.99

    A spiced up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two ...

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    $6.99
  • 6th Sense NedFry 4.6

    6th Sense NedFry 4.6

    $4.49

    6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

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    $4.49
  • Yum Dinger Worm

    Yum Dinger Worm

    $5.99

    Dinger Worm Mardi Gras 6 6pk

    $5.99
  • Zoom U-V Speed Craw

    Zoom U-V Speed Craw

    $6.49

    With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragg...

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    $6.49