Soft Baits (New)

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragg...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

A spiced up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two ...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

6th Sense Stroker Craw 3.3 The Stroker Craw 3.3 flipping bait is designed to be your go-to soft bait when you're looking for a presentation with a...

Dinger Worm Mardi Gras 6 6pk

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

BELLOWS STICK is a 8" big worm. It's body is ribbed from head to tail and the ribs give the bait a natural feel once the fish grab on.They move mor...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

6th Sense Divine Shakey Worm 6.3 Divine Shakey Worm 6.3 Series: (6.3"-10/pk)The little brother to the 7.0 Series, and specifically designed to tar...

The 3″ Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tail that quivers at t...

Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired ...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

Rage Lobster Black Blue Flake

6th Sense Divine Shakey Worm 7.0 Divine Shakey Worm 7.0 Series: (7.0"-8/pk)This uniquely designed worm is one you will not find another like on th...

Smash-Tech Bubble Fry - 10 pk  Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, b...

Flick Shake 5.8 Cola 7 pcs./Pk

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits...

Bass Assassin Tiny Shad AssassinThe Bass Assassin® Tiny Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. I...