Soft Baits (New)

Building on the success of the original Zako Swimbait, the Yamamoto Kickin Zako Swimbait delivers an unmatched swimming action that is going to put...

The Norton Lures Sand Eel Jr. features an erratic, darting action that looks just like a juvenile saltwater critter fleeing for its life – and forc...

The Lake Fork Worm features a large diameter ringed body that releases air bubbles for a natural breathing action and, at the same time, conceals t...

The perfect trailer. Rig it to a spinner bait, buzz bait, or weedless spoon and you've got yourself a weedless combination that'll work its way thr...

The segmented body and unique paddle tail of the Hyper Worm combine to emit a strong vibration in the water, giving it a presentation bass have nev...

The Norton Lures Bull Minnow is made with soft plastic that encourages fish to hang on when they bite, yet stands up to toothy predators. Its "swag...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Paul Brown SD-09 Soft-Dine Rattling Twitchbait, 2 5/8", 3/8 oz, Black

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Yamamoto Fat Baby CrawCount Per Bag : 7

The latest ''Killer Bait'' sports a dual-action tail that simulates the natural motion of a baitfish. Thanks to its near neutral buoyancy, you can ...

Field tested and proven by oV&M Pro’s, the V&M Swamp Hog is designed with a perfect balance of salt and scent that fish crave. It comes pac...

3'' Yamasenko 10ct Watermelon Black Flake Rounding out Yamamoto’s extensive line-up of soft plastics, the Yamamoto 3” Fat Senko provides an incredi...

Trixie Sharks are a step up from your standard buzz frog or toad. They are bigger, louder and easier to cast in the wind. They have been designed t...

Need to wake up sleepy hawgs hiding out in cover? The Strike King® Rage Tail® Smokin' Rooster is about as ''loud'' as flippin' plastics get! Meaty ...