Soft Baits (New)

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on the back of your jig and hold ...

If you are looking for an oversized bigger than ordinary bait to go for the kicker fish. Good to Texas rig or to throw on the back of a jig. The la...

V&M J-Bug Delta Melon

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

6" MagStick of a beef design, giving you that chunky look that the normal 6" stickbaits don't have. Salted well for a fast sink rate. 3-5 per pack.

Strike King®'s Rage Tail® Anaconda is a big worm—big enough to be a predator in its own right, as demonstrated by its unique seeking action. The Ra...

The BoneHead Tackle 2″ Brush Glider has proven to be highly effective for catching bigger crappie. Its ridged body has a non slip ribbed back which...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Bass Assassin Jighead 1/32 oz. Chartreuse Flash

Net Bait Baby Paca Craw 3.75 in. Green Pumpkin

Smash-Tech 5" Blade Aide  The HAND POURED 5" Blade Aide is the ultimate trailer for your favorite bladed jig, scrounger, or spinnerbait.  With it'...

Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, the LFT Lures Hyper Stick introduced ba...

4'' Yamamoto Double Tail H-Grub Count per pack: 10

The Bass Assassin® Mag Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a flesh...